In Greece, the apparel and footwear is increasingly influenced by changing weather patterns, and sportwear is no exception. As seasonal distinctions become less defined, unpredictable weather patterns have begun to negatively impact outdoor sporting activities.
The sports apparel market is expected to see the continued dominance of fast fashion brands during the forecast period, thanks to their broad consumer appeal and ability to quickly adapt to market trends. However, in the sports footwear segment, fast fashion’s influence is likely to remain limited, primarily attracting very price-sensitive shoppers.
E-commerce is expected to continue expanding its market share in the coming years, although this growth is likely to stabilise, following the surge seen during the pandemic. The shift to online shopping is being driven by consumers' increasing preference for convenience and the competitive pricing offered by e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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