Performance features and continuous innovation in textiles are expected to continue driving the development of sportswear over the forecast period. The health and wellness trend is also set to continue driving the demand for sportswear in Hong Kong, with the category predicted to record further solid retail value growth.
The endorsement of sportswear brands by high-profile athletes has long been a powerful marketing strategy to increase brand awareness and improve trustworthiness among consumers. With the rising awareness of successful athletes due to the impact of the Paris 2024 Olympic Games, sportswear brands are expected to continue to focus on discovering potential athletes who align with their values.
Hong Kong consumers, especially younger generations, are drawn to brands that demonstrate a genuine commitment to local communities. Community-based marketing has become a vital strategy for sportswear brands looking to build loyalty and engage consumers on a deeper level in Hong Kong.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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