Sportswear offers durability, comfort and style, and these are criteria which consumers seek when making a purchase. As a result, sportwear in South Africa is set to remain resilient over the forecast period.
Through limited editions and sportswear collaborations, brands can further immerse themselves in the local culture and create capsule collections that appeal to local consumers. Such collections often tend to be small limited editions, which, in turn, create a sense of urgency among consumers as they are concerned that they will quickly sell out and they will miss an opportunity to be part of something unique.
South African sports is currently searching for a new official kit supplier, once the official supplier Le Coq Sportif’s contract ends. Major brands such as Nike and adidas have joined the bidding war, which will see the winning supplier provide sports kits to the country’s different national sports teams, including rugby and cricket.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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