As is with all industries in Ukraine, the future performance of sportswear will be strongly determined by how quickly the war is over. If it happens relatively soon, it is likely that the demographic situation will improve and people will recover from the stresses that have been tormenting them since 2022.
Sports-inspired apparel and sports-inspired footwear are expected to remain popular over the forecast period as they are seen as convenient, comfortable and stylish. In addition, outdoor apparel is likely to see an acceleration in dynamics as people start travelling more after the war is over.
In future, sportswear is expected to become less fragmented since branded apparel and footwear will continue to attract more people. The share of sportswear products imitating famous sportswear brands is set to fall further, with quality becoming a more important factor in purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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