Sportswear is set to continue growing strongly over the forecast period, given the large untapped potential of the category. Currently, only 7-8% of the population engage in sports activities at least once a week, far behind the European average.
Retail e-commerce is expected to play an important role in the development of sportswear over the coming years, especially as consumers increasingly value convenience and variety. Online retailing allows consumers to access leading brands like adidas and Nike more easily at competitive prices.
The popularity of sporting activities such as running, cycling, and swimming will contribute to steady demand for sportswear items tailored to these sports. Swimwear is poised for growth in line with higher average temperatures and a warming climate, with longer summers and the rising popularity of spa and wellness destinations driving volume sales.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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