With consumer purchasing power predicted to recover in 2025, sales of sportswear should increase steadily over the coming years. The adoption of increasingly healthier lifestyles, combined with the country's temperate climate, encourages sports practice, not only indoors, but also outdoors.
Sportswear is a highly innovative category where technology plays a crucial role in the development of performance enhancements, with new features and designs set to emerge over the coming years. Sustainability is set to gain importance in the sportswear industry over the forecast period, with the development of circular fashion likely to evolve as in apparel.
New players, emerging brands and cutting-edge marketing strategies are set to create dynamism in the sportswear competitive landscape over the coming years. The growing popularity of brands such as On, Hoff and Vans will challenge sportswear leaders to innovate.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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