In 2023, Chile hosted the Panamericanos and Para Panamericanos Games, welcoming over 6,000 athletes from more than 41 countries. This event significantly boosted the Chilean population's interest in sports.
Sportswear is not only a category demanded exclusively for sports but also as part of urban fashion styles that resonate with younger generations. Streetwear is a steadily growing trend that has gained popularity both globally and in the Chilean fashion market, particularly due to an increasing number of local music artists with international reach, who have influenced the styles of younger generations in the country, with a notable North American influence.
Following a marginal drop in 2022, online sales of sportswear in Chile resumed growth in 2023, with e-commerce recording an 8% rise in sales within the category in 2024. Nevertheless, the channel’s share remains lower than its peak during the first year of the pandemic in 2020.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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