Sportswear is expected to experience continued growth in the forecast period. The growing health and wellness trend is expected to drive sales momentum in sportswear, with the category having gained greater importance in the COVID-19 crisis, and sportswear will remain one of the main growth areas in apparel and footwear overall.
Turkish consumers increasingly demand technology that adds value and so manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The growing interest in running is driving demand for performance-oriented sportswear tailored for comfort.
The rising health and wellness trend will support the sales of popular sportswear brands in the upcoming period. New launches are anticipated from fashion brands keen to expand their portfolios and gain a share of sportswear sales.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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