In the business world, the trend towards casualisation in dress codes predates the outbreak of the Coronavirus (COVID-19) pandemic. Even prior to the pandemic, it was quite common to see even executives, especially younger ones, wearing white sneakers to the office.
It is increasingly common to see the owners of major sportswear brands like Nike communicate social messages. These are increasingly visible on social media and not only related to the sports or sportspeople they sponsor.
As leaders in sportswear, both Nike and adidas have been active in introducing new technologies. Although design and aesthetics of products appear to be the most important factors for consumer acceptance of products, technical innovation in the design of sports footwear and apparel has started to play a big role.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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