Sportswear is expected to experience continued growth in the forecast period, after seeing lower growth in 2024 as a consequence of the persistent economic difficulties in the country, with inflation and interest rate hikes leading to limited disposable income and political challenges, which are expected to dampen investment in non-essential categories. From 2025 onwards, as the situation is expected to stabilise, along with interest rates and inflation, demand will pick up again as consumers gradually return to their normal purchasing habits.
As well as the launches of Lululemon and Alo Yoga stores in Israel in 2023, which figure amongst the more premium sportswear brands, the more affordable tier has also seen dynamic movement, with international players entering the market or growing their presence with increased investments. Consequently, more than ever, Israeli consumers have access to a wide offer of brands and prices.
On the back of continued economic challenges, money-squeezed consumers increasingly turn to foreign websites, which often boast lower prices, in the pursuit of bargains, putting increased pressure on local players. While sportwear has become increasingly populated with international brands in Israel and locals enjoy purchasing international brands, these brands are usually relatively expensive in the country and unaffordable for many, which pushes consumers online in search of lower prices.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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