Sportswear will continue to drive overall sales of apparel and footwear due to Israeli’s love of sports and outdoor life. The growing health and wellness trend is expected to drive sales momentum in sportswear, with the category having gained greater importance in the COVID-19 crisis, and sportswear will remain one of the main growth areas in apparel and footwear overall.
Sports footwear is likely to post solid growth over the forecast period as many Israelis love to hike and walk in the mountains. In addition, there is a wide range of footwear to choose from to carry out hiking and mountain activities which makes this type of sport very accessible to locals.
Israelis’ love of big brand names, particularly in sportswear, will remain strong over the forecast period. Since consumers tend to be less price resistant in sportswear compared to standard apparel, brands such as adidas and Nike are expected to do well.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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