Despite lower growth due to inflation and market saturation in 2023, sportswear is projected to grow faster than the overall apparel and footwear landscape during the forecast period. This is attributed to the increasing interest in sports and exercise among Swedes, necessitating frequent updates to sportswear due to wear-and-tear, particularly for outdoor activities.
The health and exercise trend in Sweden is expected to become more pronounced across the forecast period. As consumers spend more time exercising, there will be a growing demand for better equipment.
Sports-inspired apparel and footwear experienced an upswing in performance post-COVID-19, and is expected to register a strong development over the forecast period. While the pandemic increased sales of outdoor and performance clothing more than sports-inspired, the return to normal improved the latter's development.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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