Vietnam’s economy is predicted to see stronger GDP growth during the first few years of the forecast period compared to 2023. This is based on an expected increase in foreign investment and an uptick in economic activity, including a recovery of the country’s tourism industry, all of which should create more jobs and boost income.
During the review period, prominent retail brands such as adidas, Biti’s, and Nike started reducing their physical store presence in major Vietnamese cities like Hanoi and Ho Chi Minh. This strategic shift has been a response to the growth of online shopping and rising inflation which has put pressure on operating costs.
Popular multinational brands such as adidas, Nike, Anta, Converse and Puma, among others, are anticipated to continue leading sportswear in Vietnam over the course of the forecast period. This is due to the well-established popularity of these brands, as well as the high quality of their products and the dynamic marketing activity that they engage in across social networks such as Facebook as well as through offline events.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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