With rising participation in sports and fitness activities in Taiwan especially pronounced among women, the forecast period is likely to see many sportswear brands refine their marketing and new product development strategies in an effort to target female consumers more effectively. Domestic labels could have a significant advantage over international competitors in this area, as they are better attuned to the needs and preferences of women in the country when it comes to factors such as body shapes and sizes, fashion styles, fabrics, the functional properties of sports apparel and footwear, climate conditions etc.
Sustainability is expected to become a more important point of differentiation in sportswear in Taiwan over the forecast period. One player that has recently strengthened its competitiveness in this area is local apparel manufacturer and specialist retailer Mister International Enterprise Corp.
The popularity of Y2K styles among Generation Z consumers in Taiwan looks set to remain a key driver of demand for sports-inspired apparel and footwear over the forecast period. During the review period, this trend was characterised by a strong preference for outerwear and sneakers with retro or vintage aesthetics.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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