Against the backdrop of the pandemic, there has been a discernible resurgence in interest in sports, with a marked uptick in the number of individuals participating in physical activities. According to recent statistics from INEGI, while 40% of the population aged over 18 were exercising in 2021, this number increased to 42% in 2022.
App-based training communities are emerging as pivotal platforms for brand promotion, given the rising trend of home fitness and online training regimens. Several brands are capitalising on this shift by launching their proprietary online training applications.
In 2022, the German sportswear giant adidas concluded the sale of its Reebok brand to the US company Authentic Brands. Following this acquisition, Reebok embarked on a mission to bolster its footprint in the Mexican market.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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