The normalisation of sales patterns post-pandemic has taken longer than many expected, but sportswear is expected to see a solid performance in the upcoming period. Naturally, constant value growth over the next five-years is set to be lower than during the review period due to the extraordinary growth post-pandemic.
The maturity facing sportswear is set to be the main constraint going forward as was the case even before the pandemic. Norwegians purchase more sports goods and sportswear per capita than any other country in the world, providing a significant consumer base.
Sustainability in sportswear, particularly for outdoor-oriented brands, is expected to remain relatively strong over the forecast period, most likely outpacing other apparel and footwear categories. The use of recycled materials is already prominent in sportswear, with many brands also focusing on eco-friendly production methods as part of their sustainability positioning.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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