Sportswear continues to benefit from a perception of practical and fashionable apparel and footwear. However, saturation is likely to continue to play a role, with moderate-to-marginal increases anticipated in retail value (constant 2023 prices) terms, depending on the category, through the forecast period.
Upward pressure on prices of sportswear is expected to remain constant in the forecast period. In addition to fashion and social cache with regard to certain brands, the sourcing of more sustainable materials and labour processes come at a cost that companies will be forced to bear given the need for greater transparency of their manufacturing lifecycles.
The casualisation of fashion is driven optimism in sportswear into the forecast period, particularly for sports-inspired apparel and footwear. Such items are increasingly viewed as a means of expression of the wearer’s personality.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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