Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at beautifying urban spaces and boosting tourism.
In 2024, home furnishings was the dominant category within home and garden. Rapid urbanisation has led to smaller living spaces, especially in cities like Seoul and Busan, prompting stronger demand for smart, space-efficient furniture solutions.
Hanssem Co Ltd leads home and garden in 2024 due to its strong nationwide retail presence and digital-first marketing which appeals to younger, design-conscious consumers. Its success in creating personalised, seamless shopping experiences has helped the company to maintain a leading position, despite economic challenges and the weaker housing market.
Home product specialists was the largest retail channel for home and garden products in 2024, as these retailers offer a compelling mix of accessibility, trend-responsiveness, and lifestyle alignment. These retailers provide wide assortments, from gardening supplies and homewares to furniture and home improvement products, integrated seamlessly with lifestyle and décor trends.
Home and garden in South Korea is set to witness a significant slowdown over the forecast period, in constant value terms. Despite the country’s modest economic recovery in 2024, consumers will remain cautious with expenditure and are expected to limit discretionary purchases on home and garden products.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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