Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.
Home furnishings remained the largest category within Malaysia’s home and garden market in 2024, supported by rising urbanisation, growing middle-class incomes, and shifting lifestyle needs that prioritised comfort and aesthetics. Consumers placed increasing emphasis on creating personalised and functional interiors, driving demand for furniture, lighting, textiles, and decorative accessories.
Ikano Corp, which manages the Ikea brand in Malaysia, remained the leading player in the home and garden market in 2024, although it experienced a notable decline in market share due to a combination of external pressures and strategic decisions. The company implemented widespread price reductions across a broad range of products to support consumers grappling with cost-of-living challenges.
Non-grocery retailers remained the dominant distribution channel within Malaysia’s home and garden market in 2024, driven largely by the rapid expansion of specialist chains such as Ikea, HomePro, and MR.DIY, which continued to grow their store networks while strengthening omnichannel capabilities.
Malaysia’s home and garden market is expected to continue to expand in constant value terms (at 2024 prices) over the forecast period. The accelerating pace of urbanisation has spurred residential development, fuelling demand for home improvement and gardening products.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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