In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical gardens, hydroponic systems, and smart planters.
Home improvement emerged as the largest and most dynamic category in Argentina’s home and garden industry, propelled by a widespread embrace of DIY culture. Amid inflationary pressures, more consumers opted for self-managed renovations and minor upgrades as a cost-saving strategy.
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In 2024, non-grocery retailers remained the dominant distribution channel in Argentina’s home and garden industry, supported by robust brand recognition, extensive store networks, and increasingly sophisticated omnichannel capabilities. Players such as Easy, Sodimac, Falabella, and Frávega catered to a broad consumer base by combining in-store experiences with strong e-commerce platforms.
Value sales of home and garden are expected to rise over the forecast period, albeit at a slower pace due to ongoing macroeconomic challenges. Inflation, currency instability, and stagnant income levels are expected to constrain consumer spending, particularly for non-essential items like home furnishings and decorative upgrades.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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