Sales of home and garden increased in 2024, supported by shifting consumer habits, improved macroeconomic conditions, and retailer-led innovations. With the Canadian housing market showing signs of stabilisation, consumers felt more confident investing in their homes.
One of the most notable trends in 2024 was the increasing shift toward sustainable renovation and decor. With high property prices deterring moves, homeowners chose to reinvest in existing properties through upgrades, focusing on energy efficiency and longevity.
Ikea Ltd maintained its position as the leading company within home and garden in Canada, thanks to its strong omnichannel presence, value-driven proposition, and expanding range of in-store and remote services. The retailer’s strategic investments in local planning hubs and fulfilment centres enabled broader reach, especially in underserved communities.
Home improvement and gardening stores continued to lead as the dominant retail channel for home and garden products in 2024, supported by their expansive store footprints, expert staff, and broad assortments. These retailers benefited from consumers’ ongoing commitment to home upgrades and their preference for tactile, in-person shopping for high-involvement purchases.
Sales of home and garden are expected to remain moderate over the forecast period amid persistent economic headwinds. Signify Canada anticipates that in 2025, sales momentum within the category will gradually build throughout the year, culminating in low single-digit growth.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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