In 2024, home and garden in the US recorded an overall decline in value sales, reflecting the weak performance of home furnishings, home improvement, and homewares. Elevated interest rates and persistent inflation dampened consumer confidence and restricted access to the consumer finance required for large purchases and renovation projects.
Whilst pockets of growth existed in US home and garden over 2024, due to changing consumer lifestyles, broader economic pressures and the weak housing market led to significant value sales decline across major categories. Home furnishings remains the largest category in US home and garden, which is largely comprised of indoor living.
Ashley Furniture Industries Inc retained its position as the leading player in US Home and Garden in 2024, particularly within indoor furniture, although it witnessed a decline in retail value share. This dip was driven by macroeconomic pressures, as persistent inflation, high interest rates, and a subdued housing market, curtailed big-ticket purchases.
In 2024, non-grocery retailers remained the leading distribution channel for home and garden products in the US, notably home products specialists. These retailers excel in presenting a wide range of thoughtfully selected home furnishings, textiles, and gardening products, catering to consumers seeking both quality and aesthetic appeal.
Home and garden in the US is expected to face a downturn over the forecast period, with multiple categories experiencing declining sales due to ongoing economic pressures. In home furnishings and home improvement, high inflation and elevated interest rates have already significantly reduced consumer spending power.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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