In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government policies promoting urban agriculture.
In 2024, China's home and garden market experienced notable shifts across various categories. Under horticulture, indoor plants saw steady growth, driven by a desire for aesthetic and calming home environments, with e-commerce platforms like Taobao facilitating access to a wide variety of plants.
Oppein Home Group Inc remained the leading player in home and garden in China in 2024, with its flagship brand, Oppein, leading the way. The company’s comprehensive portfolio, spanning both indoor and outdoor furnishings, has positioned it at the forefront of a market that is increasingly focused on home furnishings and personalisation.
In 2024, non-grocery retailers remained the leading distribution channel within China's home and garden market, though the channel’s share experienced a slight decline due to the growing shift towards online shopping and the convenience of e-commerce platforms. In gardening, traditional retail formats such as home improvement and gardening stores continued to dominate, as consumers preferred to evaluate plants, seeds, and tools in person while seeking expert advice.
Home and garden in China is expected to see flat growth in value terms (at constant 2024 prices) with mixed performances expected across its core categories. Gardening is set to be the most dynamic category, supported by rising eco-consciousness, urbanisation, and the popularity of compact, smart gardening tools and online retailing.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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