In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend.
Despite ongoing inflationary pressures and a mixed economic outlook, home and garden spending increased in current value terms in 2024. This reflected consumers’ rising interest in enhancing their living spaces, driven by both practical needs and lifestyle choices.
IKEA Romania SRL remained the leading company in the home and garden market in 2024, with a strong performance across all major categories, including home furnishings, homewares, gardening and home improvement. The company strengthened its position through sustained investment in omnichannel retail, expanding its geographic reach with the launch of its Planning and Order Studio in Constan?a and enhancing digital experiences via the IKEA Home Smart app.
In 2024, non-grocery retailers remained the leading distribution channel for home and garden in Romania, ahead of ecommerce and grocery retail, supported by strong performances across gardening, home furnishings, homewares and home improvement. Major home improvement and gardening chains like Dedeman, Leroy Merlin and Hornbach anchored growth through network expansion, seasonal promotions and robust omnichannel services.
Retail constant value sales of home and garden will continue to decline in 2025 but at a slower pace than in the previous year. During the forecast period as a whole, retail constant value sales will increase marginally, swinging from a contraction in the review period.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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