Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and gardening tools.
In 2024, the performance across home and garden in the Netherlands was increasingly shaped by affordability pressures, pushing brands toward pragmatic, added-value differentiation such as modular furniture and durable, multifunctional designs. With living spaces shrinking, compact and adaptable solutions gained traction, particularly among younger, urban consumers.
In 2024, Ikea BV reinforced its leadership in home and garden through a strong focus on affordability, sustainability, and digital innovation. The company expanded its product range with seasonal launches like the RÖJDA Collection, and introduced modular, space-saving solutions tailored to urban living.
Non-grocery retailers remained the dominant distribution channel across all four home and garden categories in the Netherlands in 2024 owing to their broad assortments, in-store experiences, and strategic pricing. In gardening, players like Intratuin, Praxis, and Gamma led with expert-led service and wide product offerings.
Over the forecast period, home and garden sales in the Netherlands will be shaped by shifting demographics, economic caution, and growing sustainability concerns. Gardening and home furnishings are expected to decline due to an ageing population, urbanisation, and market saturation.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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