Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products.
In home and garden in India in 2024, the clear leading categories in retail value sales terms were home furnishings and home improvement, with homewares and gardening following. Home furnishings gained momentum from increasing property market development and rapid urbanisation, which drove a demand for high-quality and aesthetically-pleasing furniture.
Despite a slight drop in retail value share in 2024, as the industry grew and the competition intensified, the home improvement manufacturer Asian Paints remained the leading player in home and garden in India in retail value sales terms at the end of the review period. The company’s leadership of a highly fragmented competitive landscape owed much to a strong market presence, a reputation for innovative product offerings and an extensive distribution network.
Non-grocery retailers, mainly specialist retailers under homewares and home furnishing stores and home improvement and gardening stores, dominated the distribution of home and garden in India in retail value share terms in 2024. This ongoing dominance is due to their ability to offer a wide range of specialised products that cater to diverse consumer needs and preferences.
Home and garden in India is expected to continue to develop and grow over the forecast period. Overall, the industry is set to see moderate-to-good growth in retail value (constant 2024 prices) sales, driven by several key and robust factors.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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