Home and garden in Hong Kong saw value sales decline in 2024 due to economic pressures, the weak housing market, and shifting retail dynamics. Consumers remained cautious in their spending behaviour amid rising living costs and subdued confidence, even as interest rates fell.
Robust growth in Hong Kong’s gardening category in 2024 was supported by a mix of urban lifestyle needs, sustainability trends, and economic stability. With limited access to outdoor space, many residents turned to balcony and indoor micro-gardening to enhance their living environments, a habit reinforced by the post-pandemic focus on home improvements.
In 2024, Seven Sea Chemicals (Holdings) Ltd strengthened its leadership in home and garden, despite a challenging year for the category. While many players faced pressure from subdued consumer spending and a contraction in value sales, the company gained ground by capitalising on its strong brand equity and broad customer base, which includes both retail buyers and institutional clients, such as hotels and government facilities.
In 2024, home products specialists remains the leading channel for home and garden products in Hong Kong, but value share has come under pressure from a mix of economic, consumer, and competitive pressures. Economic uncertainty has prompted many households to cut back on discretionary spending, including homewares and furnishings, while a slowdown in the property market reduced demand for home improvements and décor.
Home and garden in Hong Kong is anticipated to witness further decline in value sales over the forecast period, amid economic headwinds, changing market dynamics and evolving consumer behaviour. The prolonged slump in the property market will have a key impact, as falling house prices should discourage investment in home improvement and furnishings, and lead consumers to hold back on discretionary spending.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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