Home and garden in Taiwan performed positively in 2024, with total current value sales growing at a faster rate than in 2023 and the four main categories posting improved results in this respect. Overall demand was lifted by a stronger-than-expected economic rebound, which bolstered confidence and purchasing power among consumers.
Home and garden products incorporating more advanced technological features continued to gain popularity in Taiwan in 2024. Most notably, the growing adoption of smart home networks broadened the appeal of items equipped with built-in sensors and IoT connectivity for enhanced functionality, remote monitoring and control, personalised settings, automatic adjustment etc.
Dairy Farm International Home Furnishings Taiwan Ltd, the local operator of the Ikea brand, remained the top player in Taiwan’s home and garden market in value terms in 2024. This was mainly due to its leadership in home furnishings, through it also ranked first in homewares and had a more modest presence in home improvement and gardening.
Homewares and home furnishing stores remained the leading distribution channel in home and garden in Taiwan in 2024, followed by home improvement and gardening stores. The market value shares of both were down marginally on 2023 due to increasing competition from alternative formats.
Home and garden in Taiwan is expected to see total current value sales increase at healthy rates throughout the forecast period. Overall demand looks set to remain robust thanks to steady growth in the number of households in the country and a broadly favourable macroeconomic climate.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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