Home and Garden in Brazil

June 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Brazil?
  • Which are the leading brands in Home and Garden in Brazil?
  • How are products distributed in Home and Garden in Brazil?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Brazil

Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Brazil

KEY DATA FINDINGS

Brazil's home improvement sector sees stronger growth in 2024 compared to 2023
BASF maintains its lead, while Makita and Apex Tool Group shows the strongest growth
Retailers extend their in-store offerings to the digital space to attract consumers
Sales expected to slow down and stabilise, while floor tiles is tipped as a category to watch
Power tools will increasingly focus on sustainability, safety, and smart technology
Table 10 Sales of Home Improvement by Category: Value 2019-2024
Table 11 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 13 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 14 Distribution of Home Improvement by Format: % Value 2019-2024
Table 15 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

Gardening in Brazil

KEY DATA FINDINGS

Urban and small-space gardening techniques continue to gain in popularity
Tramontina maintains company lead while Forth Jardim shows the most dynamic growth
Grocery retailers expand their ranges of gardening supplies to attract one-stop-shop consumers
Gardening set to maitain ongoing positive sales, at lower yet stable levels of value growth
Urban gardening to thrive, with vertical farming and a focus on healthy living
Consumers set to embrace convenience with automated tools and user-friendly products
Table 17 Sales of Gardening by Category: Value 2019-2024
Table 18 Sales of Gardening by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Gardening: % Value 2020-2024
Table 20 LBN Brand Shares of Gardening: % Value 2021-2024
Table 21 Distribution of Gardening by Format: % Value 2019-2024
Table 22 Forecast Sales of Gardening by Category: Value 2024-2029
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

Homewares in Brazil

KEY DATA FINDINGS

Sales of homewares supported by cultural shifts towards home-centric lifestyles
Tramontina SA maintains its lead in homewares and partners with Just Eat for porcelain plate promotion
Online convenience and the offline in-person experiences combine to boost sales
Sales expected to decrease over the forecast period, albeit consumers will continue to demand stylish dining products
Multi-functional kitchenware to grow, as urbanisation reshapes consumer preferences
New legislations for metal cookware now in place
Table 24 Sales of Homewares by Category: Value 2019-2024
Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
Table 26 Sales of Homewares by Material: % Value 2019-2024
Table 27 NBO Company Shares of Homewares: % Value 2020-2024
Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
Table 29 Distribution of Homewares by Format: % Value 2019-2024
Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

Home Furnishings in Brazil

KEY DATA FINDINGS

Home furnishings sales growth slows due to economic headwinds
Itatiaia Móveis maintains lead in home furnishings, with a focus on sustainability
In-store sales remain the most relevant, while retailers expand their omnichannel presence
Home furnishings will see slowly increasing value growth over the forecast period
Modular and multifunctional furniture to gain popularity as consumers seek space optimisation
Brazilian furniture sector poised for growth, showcasing design innovation on the global stage
Table 32 Sales of Home Furnishings by Category: Value 2019-2024
Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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