In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made consumers more cautious in their discretionary spending.
In 2024, the UK home and garden landscape witnessed a marked shift towards eco-conscious and sustainable trends across a range of categories, reflecting rising consumer awareness and a growing demand for environmentally responsible products. Within home improvement, there was a noticeable uptick in the use of energy-efficient materials and smart technologies.
In 2024, IKEA retained its position as the leading company in the UK home and garden market, although it recorded a decline in retail sales compared to the previous year. In response to the economic challenges faced by consumers, IKEA invested over £117 million to lower prices on around a third of its products, with an average price reduction of 20%.
In 2024, non-grocery retailers solidified their position as the leading distribution channel in the UK home and garden space. This sustained dominance was underpinned by strategic expansion, technology adoption, and a deepening understanding of evolving consumer needs.
The UK home and garden industry is projected to experience a gradual decline over the forecast period, driven by ongoing economic headwinds and evolving consumer behaviours. Elevated borrowing costs and persistent inflation are expected to continue eroding consumer confidence, with many households prioritising essential spending and delaying discretionary purchases.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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