In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation’s Backyard Bukid and the DILG’s Kalinisan Day.
Sales were propelled by a convergence of strengthened supply chains, digital innovation, and national policy support. In gardening, the Department of Agriculture’s Pagsibol summit spurred significant investment in greenhouse-based ornamental production and commercial hydroponic systems, ensuring the consistent availability of high-quality plants and growing media.
SM Retail Inc, with its brand Home World, was the leading company within home and garden overall in 2024. This leadership was anchored in Home World’s expansive retail footprint, comprising over 75 locations across SM malls and standalone outlets, which enabled broad coverage across urban and provincial areas.
Homewares and home furnishing stores was the leading distribution channel within home and garden in 2024, while home improvement and gardening stores saw the most dynamism, successfully aligning with consumer demand for convenience, expertise, and design-focused retail experiences. Retailers such as Ace Hardware Philippines capitalised on an extensive network of over 200 locations, offering dedicated Garden Centres and expert-led workshops that fostered product knowledge and community engagement.
Over the forecast period, total home and garden sales in the Philippines are projected to increase despite a gradual tapering in gardening as saturation curbs ornamental spending and consumer focus shifts toward container-based vegetable gardening and microgreens under the DA’s Techno Gabay Program.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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