Sales of home and garden in Thailand slowed down in 2024, due to a combination of economic challenges and shifting consumer behaviours. While the gardening category saw healthy growth driven by urban gardening, biophilic design, and government support for sustainable farming, other categories, did not fare as well.
New emerging trends are reshaping consumer preferences in Thailand, particularly in the home improvement and outdoor spaces categories. The growing focus on eco-friendly and sustainable solutions has significantly influenced consumer purchasing decisions, with many opting for products made from recycled or renewable materials, such as sustainable decking, outdoor furniture, and eco-conscious planters.
Home and garden is a fragmented category in Thailand, with a large number of players. Siam Sanitary Ware Industry Co Ltd is the overall leader, with its success attributed to its efforts in innovation, sustainability, and digital transformation.
Non-grocery retailers, specifically home products specialists, remained the leading distribution channel for home and garden in Thailand. Retailers like Thai Watsadu and MR.
Home and garden in Thailand looks set to face a slump in 2025, largely due to macroeconomic pressures including high household debt, sluggish GDP growth, and a weakened residential property sector. These factors are expected to dampen consumer confidence and reduce discretionary spending across non-essential categories.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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