Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation.
Home furnishings is a notable category within the home and garden in Singapore. With the majority of Singaporeans residing in Housing and Development Board (HBD) flats—which are a key component of Singapore's public housing system, providing affordable and accessible housing for a large portion of the population— or condominiums, there is a strong emphasis on optimising space without compromising on style.
Ikano Pte Ltd is the overall leading company in home and garden in Singapore, representing the iconic Ikea brand. The player also leads bathroom and sanitaryware, kitchen sinks, homewares, dining, kitchen, kitchen utensils, home furnishings, indoor living, home textiles, indoor furniture, window covering, outdoor living, and outdoor furniture, demonstrating the strength of its overall portfolio, and appealing to a broad consumer base with affordable, space-efficient, and multifunctional products — while also enhancing its e-commerce and sustainability initiatives.
Home products specialists, namely homewares and home furnishing stores, maintained the largest distribution share in home and garden in 2024. Such stores cater to consumers’ evolving demands for personalisation, quality, and functionality.
Sales of home and garden are expected to see a slump in 2025, before picking up again over the forecast period. This temporary slump is attributed to economic pressures affecting consumer confidence and spending.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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