Despite the war with Russia running into the third year, home and garden in Ukraine registered an increase in current value sales in 2024, shaped by reconstruction, a growing DIY culture, and a rising focus on urban gardening and sustainability. However, inflation was still high, though it eased.
Rebuilding efforts drove demand for home improvement products, furniture, gardening tools, and décor, supported by international aid and private investments. At the same time, a strong do-it-yourself trend has taken hold, driven by cost-saving needs and a shift toward self-reliance, prompting retailers to offer DIY kits, repair guides, and tool rentals.
Danish home furnishings and homeware chain JYSK continued to lead the competitive landscape and opened 13 new stores and renovated eight existing ones. bringing the total number of stores to 124.
In 2024, home product specialists, and in particular home improvement and gardening stores, continued to be the leading distribution channel. With many consumers having to do repairs or even build their homes, these specialist retailers offered the largest ranges.
Home and garden will register steady growth over the forecast period. However, as long as the war continues, inflation will still be a significant issue, and will dampen value sales.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
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