Beauty and Personal Care in Azerbaijan
Beauty and personal care in 2024: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Baby and Child-Specific Products in Azerbaijan
Parents continue to prioritise spending on their children
Nivea maintains its lead as competitively-priced Turkish products gain ground
Safety and convenience are key consumer priorities
Strong growth amid value-focused competition
Growing demand for safe, gentle formulations
Universal products could simplify children’s bathtime routines
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Azerbaijan
Affordable bar soap continues to dominate sales
Colgate-Palmolive maintains its lead
Specialist retailers and online channels gain traction
Consumers will display little brand loyalty, with price remaining key factor
Liquid soap to gain momentum
Rising levels of eco-consciousness will drive sustainable innovation
Table 21 Sales of Bath and Shower by Category: Value 2019-2024
Table 22 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 24 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 25 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 27 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Azerbaijan
Colour cosmetics sees steady value growth as inflation eases
L’Oréal maintains its lead, while Giorgio Armani sees the fastest growth
Retail specialists remain key, while e-commerce continues gradual expansion
Sales of colour cosmetics will continue to rise as consumers show greater interest in enhancing their appearance
Trend towards moisturising lip products with natural finish
Clean beauty and multifunctionality will guide consumer choices
Table 30 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
Deodorants in Azerbaijan
Rising hygiene awareness and a long summer season support demand for deodorants
Unilever maintains lead while Old Spice sees dynamic growth
Health and beauty specialists lead while e-commerce gains momentum
Roll-ons will lead growth
Market will be characterised by heightened competition
Growing demand for natural and premium deodorants
Table 39 Sales of Deodorants by Category: Value 2019-2024
Table 40 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 42 NBO Company Shares of Deodorants: % Value 2020-2024
Table 43 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 45 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Azerbaijan
Depilatories sales grow on back of innovation and changing beauty trends
P&G retains its lead as Olivia Cosmetics gains ground
E-commerce emerges as fastest-growing distribution channel
Demand for at-home hair removal expected to drive steady growth
Eco-conscious innovation will shape new product development
Longer-lasting and multifunctional formulas will meet evolving consumer needs
Table 48 Sales of Depilatories by Category: Value 2019-2024
Table 49 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Depilatories: % Value 2020-2024
Table 51 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 52 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Azerbaijan
Fragrance sales grow as availability improves
Global brands drive premiumisation
Multi-channel expansion enhances accessibility and consumer engagement
Urbanisation and rising incomes to drive continued growth in fragrance sales
L’Oréal set to benefit from structural changes in key fragrance retailer
Natural and eco-conscious fragrances are gaining popularity among consumers
Table 54 Sales of Fragrances by Category: Value 2019-2024
Table 55 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Fragrances: % Value 2020-2024
Table 57 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 60 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Azerbaijan
Hair care market grows as consumers seek targeted solutions
L’Oréal maintains leadership as local and regional brands gain ground
Specialist and online channels drive growth by offering wide assortment of offerings
Rising incomes and social media influence to drive demand for professional hair care
Growing interest in scalp care drives innovation in treatment products
Shift towards clean beauty boosts demand for natural hair care
Table 62 Sales of Hair Care by Category: Value 2019-2024
Table 63 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 65 NBO Company Shares of Hair Care: % Value 2020-2024
Table 66 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 70 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Azerbaijan
Men show growing interest in personal grooming
Innovation drives growth for Procter & Gamble
Health and beauty specialists continue to hold sway
Changing attitudes expected to fuel growth
Men’s skin care will evolve with advanced ingredients
Demand will grow for multifunctional and natural grooming solutions
Table 73 Sales of Men’s Grooming by Category: Value 2019-2024
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 77 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Azerbaijan
Greater oral health awareness supports steady growth
Colgate-Palmolive strengthens market leadership through value and innovation
Supermarkets and e-commerce are valued for their accessibility and convenience
Stable demand and product accessibility will support long-term growth
Functional benefits and value will shape purchasing behaviour
Continued interest in whitening and children’s dental care will prompt further innovation
Table 82 Sales of Oral Care by Category: Value 2019-2024
Table 83 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 84 Sales of Toothbrushes by Category: Value 2019-2024
Table 85 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 87 NBO Company Shares of Oral Care: % Value 2020-2024
Table 88 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 89 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Azerbaijan
Growing awareness of skin health drives expansion
Leading players diversify and innovate to meet evolving consumer needs
Beauty specialist retailers lead distribution landscape
Demand grows for professional and preventative skincare solutions
Serums and anti-pigmentation products will become daily essentials for many
Growing interest in skin microbiome health
Table 93 Sales of Skin Care by Category: Value 2019-2024
Table 94 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 95 NBO Company Shares of Skin Care: % Value 2020-2024
Table 96 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 98 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Azerbaijan
Sun care gains momentum with growing outdoor lifestyles
Brand leaders benefit from strong reputations and effective marketing
Omnichannel expansion supports greater accessibility
Awareness of sun safety will continue to drive steady growth
Competitive pricing will boost sales of Turkish and Chinese brands
Sun protection will evolve with multifunctional innovations
Table 100 Sales of Sun Care by Category: Value 2019-2024
Table 101 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 103 NBO Company Shares of Sun Care: % Value 2020-2024
Table 104 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 106 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Azerbaijan
Premium brands see strong rebound amid growing demand for image-driven products
L’Oreal maintains leadership through loyalty and innovation
Growing demand for science-backed skin care products
Premium hair care to lead growth
Multifunctional products are on the rise
Environmentally-friendly offerings will gain momentum
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Azerbaijan
Mass market innovation drives growth
L’Oréal dominates with broad brand portfolio
Personalisation takes centre stage
Mass beauty to benefit from broader accessibility through development of modern retail
Natural beauty will gain momentum, with Korean brands growing in popularity
Personalised beauty will reshape the shopping experience
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029