Beauty and Personal Care in Dominican Republic
Beauty and personal care in 2024: The big picture
What next for beauty and personal care ?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Baby and Child-Specific Products in Dominican Republic
Most Dominican parents already pay attention to the importance of children’s personal care
Brands aim for a broader product range strategy for more personalised needs
Pharmacy channel showcases products with scientific validation claims
The adoption of new rituals of caring for their children, by the new generations of parents, enhances the development of the category
The holistic concept of seeking a state of wellbeing and relaxation is increasingly aimed at earlier ages
Innovative product packaging that appeals to children will be a sales driver
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Dominican Republic
Bath and shower sees a balance between affordability and a greater willingness to use different products for different body areas
Bath and shower has a high concentration of global companies with Colgate-Palmolive in the lead
Income asymmetry among local consumers is a determining factor in choosing the purchasing channel
Adoption of new hygiene habits in young Dominicans gives dynamism to specific products
Private labels expected to continue gaining ground in bar soaps
Dominican consumers increasingly demand bath and shower products that offer visible skin improvements.
Table 21 Sales of Bath and Shower by Category: Value 2019-2024
Table 22 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 24 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 25 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 27 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Dominican Republic
Colour cosmetics in prove resilient in times of economic challenges
Leading cosmetics companies aim for higher levels of preference customisation
Direct selling is still the most relevant in the sale of colour cosmetics, although it is impacted by generational changes
Colour cosmetics will see sustained growth, driven by usage of these products from younger ages
Dominican women seek to highlight their own identity in their choice of make-up
New generational values ??shape the cosmetics supply scenario
Table 30 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
Deodorants in Dominican Republic
Climatic conditions and changes in generational preferences determine baseline demand for deodorants
Longer protection duration and improved skin care attributes are the main demand drivers
Supermarkets and hypermarkets offer wide portfolios of options, which are adaptable to different purchasing capacities
Deodorants will remain an ally of self-confidence in the daily interactions of Dominican consumers
The introduction of premium deodorants takes advantage of the momentum of dermocosmetics
Innovations in deodorants will include successful compounds in skin care
Table 39 Sales of Deodorants by Category: Value 2019-2024
Table 40 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 42 NBO Company Shares of Deodorants: % Value 2020-2024
Table 43 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 45 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Dominican Republic
Beauty patterns adopted by the majority of Dominican women support demand for depilatories
The Gillette Venus brand is the clear leader in depilatories
The convenience of finding multiple options in one place, alongside multipack savings, benefits supermarket chains
Prioritising skin care favours premiumisation in depilatories
Hair removers brands seek to enhance their image by connecting with new generations
Natural products values among the generational values ??of modern Dominican women
Table 48 Sales of Depilatories by Category: Value 2019-2024
Table 49 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Depilatories: % Value 2020-2024
Table 51 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 52 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Dominican Republic
The use of fragrances is already an intrinsic part of Dominican beauty rituals
Democratising fragrance use through affordability and increased sustainability claims connects with young Dominicans
The digitalisation of fragrance sales continues to evolve favourably in the Dominican Republic
Fragrances will see sustained growth, with a focus on affordability
Custom fragrance offerings are expected to enter the Dominican market
An approach towards the use of natural compounds is accentuated
Table 54 Sales of Fragrances by Category: Value 2019-2024
Table 55 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Fragrances: % Value 2020-2024
Table 57 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 60 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Dominican Republic
Dominican consumers are becoming more sophisticated in their hair care
Growing offer of products with multifunctional properties and ingredients that claim to provide nutrition to the hair
Supermarket chains consolidate their position in hair care, with increasing portfolios and frequent promotions
Hair care will continue to display a favourable performance
The growing positioning of dermocosmetics brands allows them to expand into hair care
The holistic quest for women's wellbeing expands to hair care products
Table 62 Sales of Hair Care by Category: Value 2019-2024
Table 63 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 65 NBO Company Shares of Hair Care: % Value 2020-2024
Table 66 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 70 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Dominican Republic
New generations of Dominican men give greater importance to the care and prevention of skin ageing
Procter & Gamble holds its lead, thanks to strength of its Gillette brand
The first specialised beauty retailers aimed at men start to emerge
The mentality that personal care and beauty products do not align with male behaviours has been discarded
Facial care gains ground among Dominican men
Men's grooming evolves towards demand for more personalised solutions
Table 73 Sales of Men’s Grooming by Category: Value 2019-2024
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 77 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Dominican Republic
Oral care remains important for local consumers, albeit with affordability a key factor
Colgate's large product portfolio and constant innovation support its strong positioning
Emerging oral care brands find opportunities to position themselves in pharmacies by highlighting more specific attributes
Increasing awareness of the importance of oral hygiene favours the development of the category
Growing democratisation of teeth whitening alternatives
Innovations appeal to multifunctionality and prevention in oral care
Table 82 Sales of Oral Care by Category: Value 2019-2024
Table 83 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 84 Sales of Toothbrushes by Category: Value 2019-2024
Table 85 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 87 NBO Company Shares of Oral Care: % Value 2020-2024
Table 88 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 89 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Dominican Republic
Demand for skin care products continues to grow, despite consumers facing budget challenges
Premium ingredients are being incorporated into mass brands with increasing regularity
E-commerce and digital media continue to strengthen as ideal platforms for the launch of new skin care products
Skincare will continue to evolve, with a trend among consumers to pay greater attention to ingredients and multifunctionality
Emerging local brands are carving out their niche with claims of using local ingredients and sustainability
Skin care offerings evolve towards promises of accelerated results
Table 93 Sales of Skin Care by Category: Value 2019-2024
Table 94 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 95 NBO Company Shares of Skin Care: % Value 2020-2024
Table 96 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 98 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Dominican Republic
Greater awareness among Dominicans about the potential harmful effects of sun exposure and the impact of climate change boosts sun care
Sun care products with multiple benefits increase
The pharmacy channel favours the expansion of sun care brands in the Dominican Republic
Sun protection boosted by health and aesthetic claims
Multifunctionality blurs the lines between sun protection, skin care, and cosmetics
Claims of natural ingredients and sustainable practices grow in sun protection
Table 100 Sales of Sun Care by Category: Value 2019-2024
Table 101 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 103 NBO Company Shares of Sun Care: % Value 2020-2024
Table 104 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 106 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Dominican Republic
The Dominican Republic shows it has room for the development of premium products, even in periods of high costs of living
Premium beauty and personal care brands target niche segments by offering more specialised attributes
Appealing to the effectiveness of results and scientific validation is a strategy that achieves a growing connection with consumers
A favourable economic environment and more demanding consumers will boost premium products
Consumers who opt ??for premium products are also more likely to adopt more comprehensive beauty rituals
The word serum is associated with effectiveness across the board in beauty and personal care products
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Dominican Republic
Affordability of mass range products is highly relevant in times of higher costs of living
Global brands show a strong positioning, but with a focus on appealing to local preferences and needs
Mass brands emphasise multiple-benefits and the incorporation of ingredients with superior attributes
The new generations incorporate more specialised personal care rituals, while still showing price sensitivity
The experiences and sensations found with premium products are increasingly replicated in mass options
Consumers' search for greater product customisation is supported by new technological tools
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029