Beauty and Personal Care in Georgia

Name: Beauty and Personal Care in Georgia
Brand: Euromonitor International
Price: 2550 EUR

April 2024

EUR 2,550

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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Baby and Child-Specific Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Skin Care
Sun Care
Premium Beauty and Personal Care
Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Georgia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Beauty and Personal Care in Georgia?
Which are the leading brands in Georgia?
How are products distributed in Georgia?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?

Download Table of Contents

Beauty and Personal Care in Georgia

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023

Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023

Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023

Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023

Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023

Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028

Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth in 2023

Parents prioritise quality

Multinationals continue to dominate

PROSPECTS AND OPPORTUNITIES

Lower birth rate dampens volume sales

Products for sensitive skin an increasing focus

Focus on more natural ingredients

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023

Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023

Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023

Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023

Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023

Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023

Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028

Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028

Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

Bath and Shower in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Body wash/shower gel strongest performer

Colgate-Palmolive retains its leadership of bath and shower

Focus on natural

PROSPECTS AND OPPORTUNITIES

Bady wash/shower gel continues to drive growth

Higher volume growth for liquid soap over bar soap

Consumers look for clean labels with less additives

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2018-2023

Table 22 Sales of Bath and Shower by Category: % Value Growth 2018-2023

Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Table 24 NBO Company Shares of Bath and Shower: % Value 2019-2023

Table 25 LBN Brand Shares of Bath and Shower: % Value 2020-2023

Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023

Table 27 Forecast Sales of Bath and Shower by Category: Value 2023-2028

Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028

Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

Colour Cosmetics in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lip products strongest performer in 2023

L’Oréal retains its lead, offering an extensive product portfolio

Social media playing increasing role in driving trends

PROSPECTS AND OPPORTUNITIES

Discounts drive volume sales

Focus on cleaner cosmetics with a natural look

Digital channels play increasing role

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2018-2023

Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023

Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023

Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023

Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028

Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028

Deodorants in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales in 2023

Unilever retains its leadership of deodorants with a wide product portfolio of mass brands

Pharmacy chains offer generous discounts

PROSPECTS AND OPPORTUNITIES

Moderate constant value growth over forecast period

Potential for growth of deodorants with a more natural positioning

Sprays continue to be most popular format

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2018-2023

Table 40 Sales of Deodorants by Category: % Value Growth 2018-2023

Table 41 Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Table 42 NBO Company Shares of Deodorants: % Value 2019-2023

Table 43 LBN Brand Shares of Deodorants: % Value 2020-2023

Table 44 LBN Brand Shares of Premium Deodorants: % Value 2020-2023

Table 45 Forecast Sales of Deodorants by Category: Value 2023-2028

Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028

Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

Depilatories in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Modest volume growth in 2023

International players retain the lead, bolstered by positive reputations

Offerings through beauty salons dampening retail sales

PROSPECTS AND OPPORTUNITIES

Muted outlook over forecast period

Focus on natural ingredients in hair removers/bleaches

Women’s razors and blades in need of innovation

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2018-2023

Table 49 Sales of Depilatories by Category: % Value Growth 2018-2023

Table 50 NBO Company Shares of Depilatories: % Value 2019-2023

Table 51 LBN Brand Shares of Depilatories: % Value 2020-2023

Table 52 Forecast Sales of Depilatories by Category: Value 2023-2028

Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

Fragrances in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Solid performance for fragrances in 2023

Puig Rus leads overall

Mass fragrances dominate volume sales

PROSPECTS AND OPPORTUNITIES

Modern retailing sees increased sales.

Aggressive price promotion over forecast period

E-commerce continues to gain value share

CATEGORY DATA

Table 54 Sales of Fragrances by Category: Value 2018-2023

Table 55 Sales of Fragrances by Category: % Value Growth 2018-2023

Table 56 NBO Company Shares of Fragrances: % Value 2019-2023

Table 57 LBN Brand Shares of Fragrances: % Value 2020-2023

Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023

Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023

Table 60 Forecast Sales of Fragrances by Category: Value 2023-2028

Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

Hair Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Standard shampoo continues to dominate volume sales

Little brand loyalty in hair care

Multinationals lead hair care, as Procter & Gamble retains its top spot

PROSPECTS AND OPPORTUNITIES

Expansion of modern retailing leads to larger range of products

Specialised products grow in popularity

Continuing innovation in hair care

CATEGORY DATA

Table 62 Sales of Hair Care by Category: Value 2018-2023

Table 63 Sales of Hair Care by Category: % Value Growth 2018-2023

Table 64 Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Table 65 NBO Company Shares of Hair Care: % Value 2019-2023

Table 66 LBN Brand Shares of Hair Care: % Value 2020-2023

Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023

Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023

Table 69 LBN Brand Shares of Premium Hair Care: % Value 2020-2023

Table 70 Forecast Sales of Hair Care by Category: Value 2023-2028

Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028

Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

Men's Grooming in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive picture in 2023

Procter & Gamble maintains its lead, with a strong presence in men’s shaving

Fragrances registers highest value growth

PROSPECTS AND OPPORTUNITIES

Competitive pricing key driver of value sales

Skin care drives value growth over forecast period

Men’s grooming becomes more segmented and specialised

CATEGORY DATA

Table 73 Sales of Men’s Grooming by Category: Value 2018-2023

Table 74 Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023

Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023

Table 77 NBO Company Shares of Men’s Grooming: % Value 2019-2023

Table 78 LBN Brand Shares of Men’s Grooming: % Value 2020-2023

Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023

Table 80 Forecast Sales of Men’s Grooming by Category: Value 2023-2028

Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

Oral Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Essentialness of oral care supports volume growth

Multinational players continue to dominate due to lack of local production

Healthy volume growth for electric toothbrushes

PROSPECTS AND OPPORTUNITIES

Continued healthy growth over forecast period

Barriers to entry remain strong

Players play role in educating consumers about oral care

CATEGORY DATA

Table 82 Sales of Oral Care by Category: Value 2018-2023

Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023

Table 84 Sales of Toothbrushes by Category: Value 2018-2023

Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023

Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023

Table 87 NBO Company Shares of Oral Care: % Value 2019-2023

Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023

Table 89 Forecast Sales of Oral Care by Category: Value 2023-2028

Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028

Table 91 Forecast Sales of Toothbrushes by Category: Value 2023-2028

Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

Skin Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive growth in 2023

L’Oréal maintains its lead, offering innovative, advanced formulas

Social media play increasing role for younger consumers

PROSPECTS AND OPPORTUNITIES

Price sensitivity leads consumers to trade down to cheaper brands

Consumers look for sustainability and transparency

Shift towards multifunctional products over forecast period

CATEGORY DATA

Table 93 Sales of Skin Care by Category: Value 2018-2023

Table 94 Sales of Skin Care by Category: % Value Growth 2018-2023

Table 95 NBO Company Shares of Skin Care: % Value 2019-2023

Table 96 LBN Brand Shares of Skin Care: % Value 2020-2023

Table 97 LBN Brand Shares of Premium Skin Care: % Value 2020-2023

Table 98 Forecast Sales of Skin Care by Category: Value 2023-2028

Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

Sun Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care star performer in 2023

Beiersdorf continues leading sun care with its trusted global brand Nivea Sun

Blurring of lines between skin care and sun care

PROSPECTS AND OPPORTUNITIES

Pharmacies compete through discounts

Rosy outlook over forecast period

Brands innovate mainly by offering different formats

CATEGORY DATA

Table 100 Sales of Sun Care by Category: Value 2018-2023

Table 101 Sales of Sun Care by Category: % Value Growth 2018-2023

Table 102 Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Table 103 NBO Company Shares of Sun Care: % Value 2019-2023

Table 104 LBN Brand Shares of Sun Care: % Value 2020-2023

Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023

Table 106 Forecast Sales of Sun Care by Category: Value 2023-2028

Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

Premium Beauty and Personal Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium outperforms mass in terms of value growth

Parents prioritise quality

Limited discounting in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

Fragrances continue to drive growth

Growing competition from higher quality mass brands

Significant growth in dermocosmetics

CATEGORY DATA

Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023

Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023

Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023

Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028

Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

Mass Beauty and Personal Care in Georgia

KEY DATA FINDINGS

2023 DEVELOPMENTS

Mass beauty and personal care remains nimble

Beauty specialists drive value sales

Consumers remain highly price sensitive

PROSPECTS AND OPPORTUNITIES

Price discounting and promotions key growth drivers

A more natural approach over the forecast period

Multinationals continue to dominate

CATEGORY DATA

Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023

Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023

Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023

Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028

Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Beauty and Personal Care

- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
- - Intimate Washes
  - Intimate Wipes
- Liquid Soap
- - - Premium Eye Liner/Pencil
    - Mass Eye Liner/Pencil
  - - Premium Eye Shadow
    - Mass Eye Shadow
  - - Premium Mascara
    - Mass Mascara
  - - Premium Other Lash and Brow Make-Up
    - Mass Other Lash and Brow Make-Up
- - - Premium BB/CC Creams
    - Mass BB/CC Creams
  - - Premium Blusher/Bronzer/Highlighter
    - Mass Blusher/Bronzer/Highlighter
  - - Premium Foundation/Concealer
    - Mass Foundation/Concealer
  - - Premium Powder
    - Mass Powder
  - - Premium Other Facial Make-Up
    - Mass Other Facial Make-Up
- - - Premium Lip Gloss
    - Mass Lip Gloss
  - - Premium Lip Liner/Pencil
    - Mass Lip Liner/Pencil
  - - Premium Lipstick
    - Mass Lipstick
  - - Premium Other Lip Products
    - Mass Other Lip Products
- - - Premium Nail Polish
    - Mass Nail Polish
  - - Premium Nail Treatments/Strengthener
    - Mass Nail Treatments/Strengthener
  - - Premium Polish Remover
    - Mass Polish Remover
  - - Premium Other Nail Products
    - Mass Other Nail Products
- - Premium Colour Cosmetics Sets/Kits
  - Mass Colour Cosmetics Sets/Kits
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- - Medicated Shampoos
  - Standard Shampoos
- Styling Agents
- - Men's Post-Shave
  - Men's Pre-Shave
  - Men's Razors and Blades
- - - Premium Men's Bath and Shower
    - Mass Men's Bath and Shower
  - - Premium Men's Deodorants
    - Mass Men's Deodorants
  - - Premium Men's Hair Care
    - Mass Men's Hair Care
  - - Premium Men's Skin Care
    - Mass Men's Skin Care
- - Premium Men's Fragrances
  - Mass Men's Fragrances
- Dental Floss
- - Denture Cleansers
  - Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- - Manual Toothbrushes
  - - - Battery Toothbrush Replacement Heads
      - Battery Toothbrush Units
    - - Electric Toothbrush Replacement Heads
      - Electric Toothbrush Units
- Toothpaste
Oral Care Excl Power Toothbrushes
- - - Premium Firming Body Care
    - Mass Firming Body Care
  - - Premium General Purpose Body Care
    - Mass General Purpose Body Care
- - - Premium Acne Treatments
    - Mass Acne Treatments
  - - Premium Face Masks
    - Mass Face Masks
  - - - Premium Liquid/Cream/Gel/Bar Cleansers
      - Mass Liquid/Cream/Gel/Bar Cleansers
    - - Premium Facial Cleansing Wipes
      - Mass Facial Cleansing Wipes
  - - - Premium Basic Moisturisers
      - Mass Basic Moisturisers
    - - Premium Anti-Agers
      - Mass Anti-Agers
  - - Premium Lip Care
    - Mass Lip Care
  - - Premium Toners
    - Mass Toners
- - Premium Hand Care
  - Mass Hand Care
- - Premium Skin Care Sets/Kits
  - Mass Skin Care Sets/Kits
- - - Premium Aftersun
    - Mass Aftersun
  - - Premium Self-Tanning
    - Mass Self-Tanning
  - - Premium Sun Protection
    - Mass Sun Protection
- Baby and Child-specific Sun Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
- - - Premium Eye Liner/Pencil
    - Premium Eye Shadow
    - Premium Mascara
    - Premium Other Lash and Brow Make-Up
  - - Premium BB/CC Creams
    - Premium Blusher/Bronzer/Highlighter
    - Premium Foundation/Concealer
    - Premium Powder
    - Premium Other Facial Make-Up
  - - Premium Lip Gloss
    - Premium Lip Liner/Pencil
    - Premium Lipstick
    - Premium Other Lip Products
  - - Premium Nail Polish
    - Premium Nail Treatments/Strengthener
    - Premium Polish Remover
    - Premium Other Nail Products
  - Premium Colour Cosmetics Sets/Kits
- Premium Deodorants
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- Premium Hair Care
- - - Premium Firming Body Care
    - Premium General Purpose Body Care
  - - Premium Acne Treatments
    - Premium Face Masks
    - Premium Facial Cleansing Wipes
    - - Premium Basic Moisturisers
      - Premium Anti-Agers
    - Premium Lip Care
    - Premium Liquid/Cream/Gel/Bar Cleansers
    - Premium Toners
  - Premium Hand Care
  - Premium Skin Care Sets/Kits
- - Premium Aftersun
  - Premium Self-Tanning
  - Premium Sun Protection
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
- - Prestige Body Care
  - Prestige Facial Care
  - Prestige Hand Care
  - Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
- - - Mass Eye Liner/Pencil
    - Mass Eye Shadow
    - Mass Mascara
    - Mass Other Lash and Brow Make-Up
  - - Mass BB/CC Creams
    - Mass Blusher/Bronzer/Highlighter
    - Mass Foundation/Concealer
    - Mass Powder
    - Mass Other Facial Make-Up
  - - Mass Lip Gloss
    - Mass Lip Liner/Pencil
    - Mass Lipstick
    - Mass Other Lip Products
  - - Mass Nail Polish
    - Mass Nail Treatments/Strengthener
    - Mass Polish Remover
    - Mass Other Nail Products
  - Mass Colour Cosmetics Sets/Kits
- Mass Deodorants
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- Mass Hair Care
- - - Mass Firming Body Care
    - Mass General Purpose Body Care
  - - Mass Acne Treatments
    - Mass Face Masks
    - Mass Facial Cleansing Wipes
    - - Mass Basic Moisturisers
      - Mass Anti-Agers
    - Mass Lip Care
    - Mass Liquid/Cream/Gel/Bar Cleansers
    - Mass Toners
  - Mass Hand Care
  - Mass Skin Care Sets/Kits
- - Mass Aftersun
  - Mass Self-Tanning
  - Mass Sun Protection
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
- - Dermocosmetics Body Care
  - Dermocosmetics Facial Care
  - Dermocosmetics Hand Care
  - Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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Beauty and Personal Care in Georgia

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

Overview:

The Beauty and Personal Care in Georgia report includes:

This report answers:

Beauty and Personal Care in Georgia

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

DISCLAIMER

Baby and Child-Specific Products in Georgia

KEY DATA FINDINGS

Healthy volume growth in 2023

Parents prioritise quality

Multinationals continue to dominate

Lower birth rate dampens volume sales

Products for sensitive skin an increasing focus

Focus on more natural ingredients

Bath and Shower in Georgia

KEY DATA FINDINGS

Body wash/shower gel strongest performer

Colgate-Palmolive retains its leadership of bath and shower

Focus on natural

Bady wash/shower gel continues to drive growth

Higher volume growth for liquid soap over bar soap

Consumers look for clean labels with less additives

Colour Cosmetics in Georgia

KEY DATA FINDINGS

Lip products strongest performer in 2023

L’Oréal retains its lead, offering an extensive product portfolio

Social media playing increasing role in driving trends

Discounts drive volume sales

Focus on cleaner cosmetics with a natural look

Digital channels play increasing role

Deodorants in Georgia

KEY DATA FINDINGS

Fall in volume sales in 2023

Unilever retains its leadership of deodorants with a wide product portfolio of mass brands

Pharmacy chains offer generous discounts

Moderate constant value growth over forecast period

Potential for growth of deodorants with a more natural positioning

Sprays continue to be most popular format

Depilatories in Georgia

KEY DATA FINDINGS

Modest volume growth in 2023

International players retain the lead, bolstered by positive reputations

Offerings through beauty salons dampening retail sales

Muted outlook over forecast period

Focus on natural ingredients in hair removers/bleaches

Women’s razors and blades in need of innovation

Fragrances in Georgia

KEY DATA FINDINGS

Solid performance for fragrances in 2023

Puig Rus leads overall

Mass fragrances dominate volume sales

Modern retailing sees increased sales.

Aggressive price promotion over forecast period

E-commerce continues to gain value share

Hair Care in Georgia

KEY DATA FINDINGS

Standard shampoo continues to dominate volume sales

Little brand loyalty in hair care

Multinationals lead hair care, as Procter & Gamble retains its top spot

Expansion of modern retailing leads to larger range of products

Specialised products grow in popularity

Continuing innovation in hair care

Men's Grooming in Georgia

KEY DATA FINDINGS

Positive picture in 2023

Procter & Gamble maintains its lead, with a strong presence in men’s shaving

Fragrances registers highest value growth

Competitive pricing key driver of value sales