Beauty and Personal Care in Sri Lanka
Beauty and personal care in 2024: The big picture
What next for beauty and personal care?
Chart 1 Beauty and Personal Care: Beauty Specialist
Chart 2 Beauty and Personal Care: Small Local Grocer
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Growing sales of baby and child-specific produccts as consumers focus on affordable toiletries
Baby Cheramy brand benefits from its longstanding presence in the country and retains the outright lead
Pharmacies, small local grocers and supermarkets remain the most popular channels for baby and child-specific products
Prospects and Opportunities
Positive prospects for baby and child-specific products, especially toiletries that are reasonably priced and which offer convenience
Convenience remains a major driver of sales and a strong motivation for parents to purchase baby and child-specific products
Baby and child-specific products benefits from greater innovation around quality, safety and sustainability
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Overall growth in sales of bath and shower in 2024 although mass and premium brands face different challenges
Unilever continues to grow strongly despite its outright lead in bath and shower
Small local grocers remains the outright leading channel for bath and shower
Prospects and Opportunities
Positive forecast period prospects for bath and shower as consumers appreciate practical products in smaller pack sizes as well as those designed to promote wellbeing
Industry players focus on innovation, convenient packaging and rebranding
Bath and shower caters to diverse consumer groups with wide-ranging prices and product characteristics
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Moderate growth for deodorants in 2024 as the category recovers from import restrictions
Unilever retains the outright lead thanks to the popularity of its Rexona, Axe and Denim brands
Distribution of deodorants widens though higher-end brands still mainly retail via supermarkets and pharmacies
Prospects and Opportunities
Deodorants benefits from the lifting of import restrictions, widening the competive landscape to include foreign brands
Price sensitivity and brand renown continue to make local products alluring to consumers, despite the entry of global brands
New products that focus on innovation gather momentum
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Growth of hair care sales due to the necessity status of these products and increasingly sophisticated consumer demand
Unilver maintains its lead thanks to the popularity of its Sunsilk, Lifebuoy, Dove and Clear brands
Small local grocers and modern grocery retailers account for the majority share of hair care sales, while retail e-commerce experiences the strongest growth from a low base
Prospects and Opportunities
Growth of hair care as the category becomes more sophisticated
Growing uptake of digital platforms and retail e-commerce also shapes hair care trends and performance over the forecast period
Innovation, technological advancements, including around environmental friendliness, and greater digitilisation promote sales of hair care over the forecast period
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Modest growth for depilatories in 2024 as improving economy enables consumers to buy more sophisticated products
Reckitt Benckiser leads with its highly popular Veet brand
Despite the dominance of pharmacies and small local grocers, distribution continues to widen
Prospects and Opportunities
Forecast period sales of depilatories influenced heavily by the removal of import restrictions given the strong presence of global brands
Growing popularity of retail e-commerce helps to drive category growth
Industry players focus on producing good value, convenient and skin-sensitive products
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Growing consumer awareness of the importance of oral health, aided by government campaigns, boost sales of oral care
The competitive environment in oral care remains concentrated with Unilever and Hemas holding the majority share
Small local grocers retains the outright lead in the distribution of oral care, though retail e-commerce expands from a low base
Prospects and Opportunities
Consumers embrace more comprehensive oral hygiene routines over the forecast period
Growth in retail e-commerce as consumers increasingly appreciate the convenience of this channel
Oral care expansion is fulled by innovation and increasingly sophisticated products
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Consumers increasingly seek men’s grooming products that are affordable, functional and dependable
Société Bic SA retains the outright lead in men’s grooming thanks to the popularity of its Bic brand
Men’s grooming benefits from widespread distribution, with retail e-commerce growing rapidly from a low base
Prospects and Opportunities
Positive prospects for men’s grooming as the products become more sophisticated in line with consumer demand
Retail e-commerce goes from strength to strength as consumers and industry players increasingly embrace this channel
Innovation remains key to category success over the forecast period
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Modest sales growth of colour cosmetics in 2024, boosted by demand products with natural ingredients
Increasingly competitive colour cosmetics category led by Janet thank to its natural and environmentally-friendly credentials
Department stores, small local grocers, direct selling and beauty specialists are popular channels for colour cosmetics
Prospects and Opportunities
Stonger uptick for colour cosmetics as consumers embrace local brands and more health conscious options
Growing demand for BB/CC creams as consumer make-up trends continue to veer towards natural looks
Innovation and product development characterise the popularity of premium colour cosmetics
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Sales rise in 2024 as fragrances benefits from a lifting of import restrictions
Hemas Holdings retains the lead but is facing more intese competition
Direct selling and department stores retain the outright lead in the distribution of fragrances, while beauty specialists sees the strongest increase in popularity
Prospects and Opportunities
Forecast period sales of fragrances continue to benefit from the lifting of import restrictions
Continued shift towards digital marketing and interactive purchases
The popularity of fragances characterised by cost, convenience and health trends
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Skin care increasingly shaped by trend towards natural and organic products
Unilever retains the outright lead thanks to the renown of its brands
Skin care is widely distributed in Sri Lanka with pharmacies in the lead
Prospects and Opportunities
Forecast period growth for skin care as consumers become increasingly well educated about the components of the products they apply to their bodies
In tandem with growing demand for more sophisticated products some consumers also demand inexpensive skin care solutions
Industry players respond to consumer demand by launching AI-powered skin care products to suit individual requirements
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Developing habit of sun care usage due to growing awareness of the dangers of sun exposure favours category development
Beiersdorf leads with its popular Nivea Sun brand
Sun care is available across most channels in Sri Lanka with small local grocers, department stores and pharmacies holding the majority of category share
Prospects and Opportunities
Adoption of sun protection at an earlier age boosts the popularity of sun care over the forecast period
Sun protection innovation focuses on multifunctionality
Product effectiveness, improved delivery mechanisms and lightweight formulas feature in new product developments
Table 77 Sales of Sun Care by Category: Value 2019-2024
Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029