Beauty and Personal Care in Ireland

Name: Beauty and Personal Care in Ireland
Brand: Euromonitor International
Price: 2550 EUR

April 2024

EUR 2,550

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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Baby and Child-Specific Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Skin Care
Sun Care
Premium Beauty and Personal Care
Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Ireland report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Beauty and Personal Care in Ireland?
Which are the leading brands in Ireland?
How are products distributed in Ireland?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?

Download Table of Contents

Beauty and Personal Care in Ireland

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023

Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023

Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023

Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023

Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023

Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028

Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Stable results as consumers continue to invest in specific products for children

Sun care posts the strongest results as parents prioritise children's health

Johnson & Johnson retains its lead while private label gains ground

PROSPECTS AND OPPORTUNITIES

Declining birth rates challenge sales, while the government aims to improve fertility rates

The rising age of mothers at first childbirth supports higher expenditure

Added-value claims to drive retail value sales as premiumisation rises

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023

Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023

Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023

Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023

Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023

Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023

Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023

Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028

Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028

Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

Bath and Shower in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

The reduced threat of COVID-19 limits growth for hand sanitisers and liquid soap

Ongoing recovery for body wash/shower gel as consumers return to socialising

While major players lead, share is lost to private label options

PROSPECTS AND OPPORTUNITIES

Economic factors to shape sales as cost-conscious behaviour limits retail value growth

Local products and sustainable goods set to gain ground across the forecast period

Bath routines become more elaborate as interest in skin care grows

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2018-2023

Table 23 Sales of Bath and Shower by Category: % Value Growth 2018-2023

Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Table 25 NBO Company Shares of Bath and Shower: % Value 2019-2023

Table 26 LBN Brand Shares of Bath and Shower: % Value 2020-2023

Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023

Table 28 Forecast Sales of Bath and Shower by Category: Value 2023-2028

Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028

Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

Colour Cosmetics in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising inflation limits demand for premium colour cosmetics in 2023

Lip and face products drive sales, supported by new launches in these areas

Sales Cosmetics Ltd maintains its lead through an appealing price-quality ratio

PROSPECTS AND OPPORTUNITIES

Positive movement in the economy supports sales of premium colour cosmetics

Blurring lines with skin care to offer appealing benefits to consumers

Product launches focus on demographic targeting to drive sales

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2018-2023

Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023

Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023

Table 35 LBN Brand Shares of Eye Make-up: % Value 2020-2023

Table 36 LBN Brand Shares of Facial Make-up: % Value 2020-2023

Table 37 LBN Brand Shares of Lip Products: % Value 2020-2023

Table 38 LBN Brand Shares of Nail Products: % Value 2020-2023

Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023

Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028

Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

Deodorants in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Socialising, exercising, and a return to the office drives positive results for deodorants

High temperatures support sales across Ireland during 2023

Unilever retains its first place, offering leading brands on the landscape

PROSPECTS AND OPPORTUNITIES

A recovering economy increases leisure time, driving demand for deodorants

Functional ingredients and sustainable claims gain popularity across the forecast period

Direct-to-consumer deodorants are set to expand penetration

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2018-2023

Table 43 Sales of Deodorants by Category: % Value Growth 2018-2023

Table 44 Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Table 45 NBO Company Shares of Deodorants: % Value 2019-2023

Table 46 LBN Brand Shares of Deodorants: % Value 2020-2023

Table 47 LBN Brand Shares of Premium Deodorants: % Value 2020-2023

Table 48 Forecast Sales of Deodorants by Category: Value 2023-2028

Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028

Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

Depilatories in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

At home treatments support sales as consumers migrate away from salons

Innovations focus on sustainability and efficiency to align with consumer demands

Procter & Gamble retains its lead; however, share is lost as private label gains ground

PROSPECTS AND OPPORTUNITIES

Higher levels of socialising drives sales and supports growth in depilatories

Natural home-made alternatives offer competition across the forecast period

Convenience and skinification to support sales over the forecast period

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2018-2023

Table 52 Sales of Depilatories by Category: % Value Growth 2018-2023

Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023

Table 54 NBO Company Shares of Depilatories: % Value 2019-2023

Table 55 LBN Brand Shares of Depilatories: % Value 2020-2023

Table 56 Forecast Sales of Depilatories by Category: Value 2023-2028

Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

Fragrances in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium fragrances maintain the top spots despite rising inflation

Influencers and social media supports sales of small players on the fragrance landscape

Well-known players retain the lead as price-sensitive consumers turn to familiarity

PROSPECTS AND OPPORTUNITIES

The recovering economy drives spending on fragrances across the forecast period

Retailing to support sustainability as stores offer fragrance refills

Mood-enhancing fragrances align with health and wellness trends

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2018-2023

Table 59 Sales of Fragrances by Category: % Value Growth 2018-2023

Table 60 NBO Company Shares of Fragrances: % Value 2019-2023

Table 61 LBN Brand Shares of Fragrances: % Value 2020-2023

Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023

Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023

Table 64 Forecast Sales of Fragrances by Category: Value 2023-2028

Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

Hair Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers move away from salons to save costs, benefiting sales of hair care

Salon professional hair care benefits from consumers seeking a professional, sleek look

L’Oréal UK maintains its top spot, while smaller brands continue to gain ground

PROSPECTS AND OPPORTUNITIES

Salon visits challenge growth, however, salon professional hair care drives volume sales

Hair health matters as players launch specialised hair care goods

Customisation trend to expand across the forecast period

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2018-2023

Table 67 Sales of Hair Care by Category: % Value Growth 2018-2023

Table 68 Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Table 69 NBO Company Shares of Hair Care: % Value 2019-2023

Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023

Table 71 LBN Brand Shares of Hair Care: % Value 2020-2023

Table 72 LBN Brand Shares of Colourants: % Value 2020-2023

Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023

Table 74 LBN Brand Shares of Styling Agents: % Value 2020-2023

Table 75 LBN Brand Shares of Premium Hair Care: % Value 2020-2023

Table 76 Forecast Sales of Hair Care by Category: Value 2023-2028

Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028

Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

Men's Grooming in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Men shift to sharing products with the family, limiting growth in men's grooming

Competition from small electronic devices challenges sales in men's grooming

Procter & Gamble retains its lead as Gillette aligns with the manscaping trend

PROSPECTS AND OPPORTUNITIES

The recovery of the economy to support sales as sustainability shapes innovation

Targeted products and added-value positions bolster retail value growth

The rising no hair trend shapes product launches and increases competition

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2018-2023

Table 80 Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023

Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023

Table 83 NBO Company Shares of Men’s Grooming: % Value 2019-2023

Table 84 LBN Brand Shares of Men’s Grooming: % Value 2020-2023

Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023

Table 86 Forecast Sales of Men’s Grooming by Category: Value 2023-2028

Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

Oral Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

The essential status of oral health drives sales during tough economic times

Tooth whiteners drive retail volume growth as consumers desire a perfect smile

Major players retain the lead while private label options gains ground in 2023

PROSPECTS AND OPPORTUNITIES

The economic recovery aids sales, however, professional tooth whitening is a threat

Sophisticated premium oral care is set to become more common

Sustainability and multifunctional appeal boosts retail value growth

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2018-2023

Table 89 Sales of Oral Care by Category: % Value Growth 2018-2023

Table 90 Sales of Toothbrushes by Category: Value 2018-2023

Table 91 Sales of Toothbrushes by Category: % Value Growth 2018-2023

Table 92 Sales of Toothpaste by Type: % Value Breakdown 2019-2023

Table 93 NBO Company Shares of Oral Care: % Value 2019-2023

Table 94 LBN Brand Shares of Oral Care: % Value 2020-2023

Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023

Table 96 LBN Brand Shares of Toothpaste: % Value 2020-2023

Table 97 Forecast Sales of Oral Care by Category: Value 2023-2028

Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028

Table 99 Forecast Sales of Toothbrushes by Category: Value 2023-2028

Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

Skin Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Multifunctional products grow in popularity as consumers look to save costs

Consumers search for key skin care ingredients with scientific backing

L’Oréal loses share as Allegro Ltd and smaller players gain ground

PROSPECTS AND OPPORTUNITIES

Skin care brands focus on superfood ingredients and a social purpose

Skin care increasingly blurs lines with colour cosmetics and SPF to add value

Local brands are set to rise as domestic players launch in the premium segment

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2018-2023

Table 102 Sales of Skin Care by Category: % Value Growth 2018-2023

Table 103 NBO Company Shares of Skin Care: % Value 2019-2023

Table 104 LBN Brand Shares of Skin Care: % Value 2020-2023

Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023

Table 106 LBN Brand Shares of Anti-agers: % Value 2020-2023

Table 107 LBN Brand Shares of Firming Body Care: % Value 2020-2023

Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023

Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023

Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028

Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

Sun Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

A return to holidays and the rising awareness of sun protection support sales

Competition from other products challenges sales of sun care in Ireland

L’Oréal(UK) retains its lead, however, share is lost to Allegro Ltd with Nivea Sun

PROSPECTS AND OPPORTUNITIES

Positive economic factors drive demand for holidays and boost sales for sun care

Natural ingredients, self-care and preventative health boost forecast growth

Opportunity for growth as players market sun care as a year-round product

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2018-2023

Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023

Table 114 NBO Company Shares of Sun Care: % Value 2019-2023

Table 115 LBN Brand Shares of Sun Care: % Value 2020-2023

Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023

Table 117 Forecast Sales of Sun Care by Category: Value 2023-2028

Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

Premium Beauty and Personal Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium options perform well within both fragrances and colour cosmetics

L’Oréal retains the lead, while competition rises from dermo-cosmetics

Online engagement tools drive sales in premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

A recovering economy aids sales of premium offerings over the forecast period

Innovation to focus on sustainability, with retailers set to provide refill options

Players focus on launching electronic devices to improve efficacy

CATEGORY DATA

Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023

Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023

Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023

Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028

Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

Mass Beauty and Personal Care in Ireland

KEY DATA FINDINGS

2023 DEVELOPMENTS

Declining disposable incomes lead consumers to focus on essential items

Trading down negatively impacts sales of some mass market brands

L'Oréal retains its lead, while smaller players gain ground on the landscape

PROSPECTS AND OPPORTUNITIES

Rising disposable incomes will lead some consumers to migrate to premium goods

Gender-neutral, multifunctional products gain ground in Ireland

Local ranges thrive while retailers focus on their own lines of beauty and personal care

CATEGORY DATA

Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023

Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023

Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023

Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028

Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Beauty and Personal Care

- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
- - Intimate Washes
  - Intimate Wipes
- Liquid Soap
- - - Premium Eye Liner/Pencil
    - Mass Eye Liner/Pencil
  - - Premium Eye Shadow
    - Mass Eye Shadow
  - - Premium Mascara
    - Mass Mascara
  - - Premium Other Lash and Brow Make-Up
    - Mass Other Lash and Brow Make-Up
- - - Premium BB/CC Creams
    - Mass BB/CC Creams
  - - Premium Blusher/Bronzer/Highlighter
    - Mass Blusher/Bronzer/Highlighter
  - - Premium Foundation/Concealer
    - Mass Foundation/Concealer
  - - Premium Powder
    - Mass Powder
  - - Premium Other Facial Make-Up
    - Mass Other Facial Make-Up
- - - Premium Lip Gloss
    - Mass Lip Gloss
  - - Premium Lip Liner/Pencil
    - Mass Lip Liner/Pencil
  - - Premium Lipstick
    - Mass Lipstick
  - - Premium Other Lip Products
    - Mass Other Lip Products
- - - Premium Nail Polish
    - Mass Nail Polish
  - - Premium Nail Treatments/Strengthener
    - Mass Nail Treatments/Strengthener
  - - Premium Polish Remover
    - Mass Polish Remover
  - - Premium Other Nail Products
    - Mass Other Nail Products
- - Premium Colour Cosmetics Sets/Kits
  - Mass Colour Cosmetics Sets/Kits
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- - Medicated Shampoos
  - Standard Shampoos
- Styling Agents
- - Men's Post-Shave
  - Men's Pre-Shave
  - Men's Razors and Blades
- - - Premium Men's Bath and Shower
    - Mass Men's Bath and Shower
  - - Premium Men's Deodorants
    - Mass Men's Deodorants
  - - Premium Men's Hair Care
    - Mass Men's Hair Care
  - - Premium Men's Skin Care
    - Mass Men's Skin Care
- - Premium Men's Fragrances
  - Mass Men's Fragrances
- Dental Floss
- - Denture Cleansers
  - Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- - Manual Toothbrushes
  - - - Battery Toothbrush Replacement Heads
      - Battery Toothbrush Units
    - - Electric Toothbrush Replacement Heads
      - Electric Toothbrush Units
- Toothpaste
Oral Care Excl Power Toothbrushes
- - - Premium Firming Body Care
    - Mass Firming Body Care
  - - Premium General Purpose Body Care
    - Mass General Purpose Body Care
- - - Premium Acne Treatments
    - Mass Acne Treatments
  - - Premium Face Masks
    - Mass Face Masks
  - - - Premium Liquid/Cream/Gel/Bar Cleansers
      - Mass Liquid/Cream/Gel/Bar Cleansers
    - - Premium Facial Cleansing Wipes
      - Mass Facial Cleansing Wipes
  - - - Premium Basic Moisturisers
      - Mass Basic Moisturisers
    - - Premium Anti-Agers
      - Mass Anti-Agers
  - - Premium Lip Care
    - Mass Lip Care
  - - Premium Toners
    - Mass Toners
- - Premium Hand Care
  - Mass Hand Care
- - Premium Skin Care Sets/Kits
  - Mass Skin Care Sets/Kits
- - - Premium Aftersun
    - Mass Aftersun
  - - Premium Self-Tanning
    - Mass Self-Tanning
  - - Premium Sun Protection
    - Mass Sun Protection
- Baby and Child-specific Sun Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
- - - Premium Eye Liner/Pencil
    - Premium Eye Shadow
    - Premium Mascara
    - Premium Other Lash and Brow Make-Up
  - - Premium BB/CC Creams
    - Premium Blusher/Bronzer/Highlighter
    - Premium Foundation/Concealer
    - Premium Powder
    - Premium Other Facial Make-Up
  - - Premium Lip Gloss
    - Premium Lip Liner/Pencil
    - Premium Lipstick
    - Premium Other Lip Products
  - - Premium Nail Polish
    - Premium Nail Treatments/Strengthener
    - Premium Polish Remover
    - Premium Other Nail Products
  - Premium Colour Cosmetics Sets/Kits
- Premium Deodorants
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- Premium Hair Care
- - - Premium Firming Body Care
    - Premium General Purpose Body Care
  - - Premium Acne Treatments
    - Premium Face Masks
    - Premium Facial Cleansing Wipes
    - - Premium Basic Moisturisers
      - Premium Anti-Agers
    - Premium Lip Care
    - Premium Liquid/Cream/Gel/Bar Cleansers
    - Premium Toners
  - Premium Hand Care
  - Premium Skin Care Sets/Kits
- - Premium Aftersun
  - Premium Self-Tanning
  - Premium Sun Protection
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
- - Prestige Body Care
  - Prestige Facial Care
  - Prestige Hand Care
  - Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
- - - Mass Eye Liner/Pencil
    - Mass Eye Shadow
    - Mass Mascara
    - Mass Other Lash and Brow Make-Up
  - - Mass BB/CC Creams
    - Mass Blusher/Bronzer/Highlighter
    - Mass Foundation/Concealer
    - Mass Powder
    - Mass Other Facial Make-Up
  - - Mass Lip Gloss
    - Mass Lip Liner/Pencil
    - Mass Lipstick
    - Mass Other Lip Products
  - - Mass Nail Polish
    - Mass Nail Treatments/Strengthener
    - Mass Polish Remover
    - Mass Other Nail Products
  - Mass Colour Cosmetics Sets/Kits
- Mass Deodorants
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- Mass Hair Care
- - - Mass Firming Body Care
    - Mass General Purpose Body Care
  - - Mass Acne Treatments
    - Mass Face Masks
    - Mass Facial Cleansing Wipes
    - - Mass Basic Moisturisers
      - Mass Anti-Agers
    - Mass Lip Care
    - Mass Liquid/Cream/Gel/Bar Cleansers
    - Mass Toners
  - Mass Hand Care
  - Mass Skin Care Sets/Kits
- - Mass Aftersun
  - Mass Self-Tanning
  - Mass Sun Protection
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
- - Dermocosmetics Body Care
  - Dermocosmetics Facial Care
  - Dermocosmetics Hand Care
  - Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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Beauty and Personal Care in Ireland

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

Overview:

The Beauty and Personal Care in Ireland report includes:

This report answers:

Beauty and Personal Care in Ireland

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

DISCLAIMER

Baby and Child-Specific Products in Ireland

KEY DATA FINDINGS

Stable results as consumers continue to invest in specific products for children

Sun care posts the strongest results as parents prioritise children's health

Johnson & Johnson retains its lead while private label gains ground

Declining birth rates challenge sales, while the government aims to improve fertility rates

The rising age of mothers at first childbirth supports higher expenditure

Added-value claims to drive retail value sales as premiumisation rises

Bath and Shower in Ireland

KEY DATA FINDINGS

The reduced threat of COVID-19 limits growth for hand sanitisers and liquid soap

Ongoing recovery for body wash/shower gel as consumers return to socialising

While major players lead, share is lost to private label options

Economic factors to shape sales as cost-conscious behaviour limits retail value growth

Local products and sustainable goods set to gain ground across the forecast period

Bath routines become more elaborate as interest in skin care grows

Colour Cosmetics in Ireland

KEY DATA FINDINGS

Rising inflation limits demand for premium colour cosmetics in 2023

Lip and face products drive sales, supported by new launches in these areas

Sales Cosmetics Ltd maintains its lead through an appealing price-quality ratio

Positive movement in the economy supports sales of premium colour cosmetics

Blurring lines with skin care to offer appealing benefits to consumers

Product launches focus on demographic targeting to drive sales

Deodorants in Ireland

KEY DATA FINDINGS

Socialising, exercising, and a return to the office drives positive results for deodorants

High temperatures support sales across Ireland during 2023

Unilever retains its first place, offering leading brands on the landscape

A recovering economy increases leisure time, driving demand for deodorants

Functional ingredients and sustainable claims gain popularity across the forecast period

Direct-to-consumer deodorants are set to expand penetration

Depilatories in Ireland

KEY DATA FINDINGS

At home treatments support sales as consumers migrate away from salons

Innovations focus on sustainability and efficiency to align with consumer demands

Procter & Gamble retains its lead; however, share is lost as private label gains ground

Higher levels of socialising drives sales and supports growth in depilatories

Natural home-made alternatives offer competition across the forecast period

Convenience and skinification to support sales over the forecast period

Fragrances in Ireland

KEY DATA FINDINGS

Premium fragrances maintain the top spots despite rising inflation

Influencers and social media supports sales of small players on the fragrance landscape

Well-known players retain the lead as price-sensitive consumers turn to familiarity

The recovering economy drives spending on fragrances across the forecast period

Retailing to support sustainability as stores offer fragrance refills

Mood-enhancing fragrances align with health and wellness trends

Hair Care in Ireland

KEY DATA FINDINGS

Consumers move away from salons to save costs, benefiting sales of hair care

Salon professional hair care benefits from consumers seeking a professional, sleek look

L’Oréal UK maintains its top spot, while smaller brands continue to gain ground

Salon visits challenge growth, however, salon professional hair care drives volume sales

Hair health matters as players launch specialised hair care goods

Customisation trend to expand across the forecast period

Men's Grooming in Ireland

KEY DATA FINDINGS

Men shift to sharing products with the family, limiting growth in men's grooming

Competition from small electronic devices challenges sales in men's grooming

Procter & Gamble retains its lead as Gillette aligns with the manscaping trend

The recovery of the economy to support sales as sustainability shapes innovation