Beauty and Personal Care in South Korea

Name: Beauty and Personal Care in South Korea
Brand: Euromonitor International
Price: 2550 EUR

April 2024

EUR 2,550

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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Baby and Child-Specific Products
Bath and Shower
Colour Cosmetics
Deodorants
Depilatories
Fragrances
Hair Care
Men's Grooming
Oral Care
Skin Care
Sun Care
Premium Beauty and Personal Care
Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in South Korea report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Beauty and Personal Care in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?

Download Table of Contents

Beauty and Personal Care in South Korea

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023

Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023

Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023

Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023

Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023

Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023

Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028

Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Despite the low birth rate, baby and child-specific products continues to grow

Diversification of categories contributes to growth

Baby wipes dominates baby and child-specific products

PROSPECTS AND OPPORTUNITIES

Low birth rate will impact sales in the forecast period

Local brands likely to dominate in the future

Dermocosmetics set to rise, taking sales from baby and child-specific products

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023

Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023

Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023

Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023

Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023

Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023

Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023

Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028

Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028

Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

Bath and Shower in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Bath and shower records healthy growth in 2023

Wellness trend finds its way into bath and shower

Product innovation disrupts the category and drives healthy growth

PROSPECTS AND OPPORTUNITIES

Liquid soap expected to chart its own course

Competitive landscape facing dynamic changes in the future

Olive Young set to become a more important retailer in bath and shower in terms of innovation

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2018-2023

Table 23 Sales of Bath and Shower by Category: % Value Growth 2018-2023

Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Table 25 NBO Company Shares of Bath and Shower: % Value 2019-2023

Table 26 LBN Brand Shares of Bath and Shower: % Value 2020-2023

Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023

Table 28 Forecast Sales of Bath and Shower by Category: Value 2023-2028

Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028

Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

Colour Cosmetics in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Competition severe in colour cosmetics but it sees robust growth

Gifting boosts demand for colour cosmetics

AmorePacific leads colour cosmetics in 2023

PROSPECTS AND OPPORTUNITIES

Colour cosmetics projected to see a solid value CAGR

Blurring of boundaries intensifies in colour cosmetics

Both premium and mass brands will contribute to growth

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2018-2023

Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023

Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023

Table 35 LBN Brand Shares of Eye Make-up: % Value 2020-2023

Table 36 LBN Brand Shares of Facial Make-up: % Value 2020-2023

Table 37 LBN Brand Shares of Lip Products: % Value 2020-2023

Table 38 LBN Brand Shares of Nail Products: % Value 2020-2023

Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023

Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028

Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

Deodorants in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Deodorant sprays leads the category with high single-digit growth in 2023

Retail e-commerce is the dominant distribution channel for deodorants

Nivea Deodorant leads deodorants, while Duft & Doft sees sharp growth

PROSPECTS AND OPPORTUNITIES

Deodorant sprays set to see the strongest growth in the forecast years

Further penetration of retail e-commerce expected

Deodorant sprays has a chance to attract consumers away from fragrances

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2018-2023

Table 43 Sales of Deodorants by Category: % Value Growth 2018-2023

Table 44 Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Table 45 NBO Company Shares of Deodorants: % Value 2019-2023

Table 46 LBN Brand Shares of Deodorants: % Value 2020-2023

Table 47 LBN Brand Shares of Premium Deodorants: % Value 2020-2023

Table 48 Forecast Sales of Deodorants by Category: Value 2023-2028

Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028

Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

Depilatories in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Depilatories maintains growth for five consecutive years

LG Household & Health Care dominates depilatories in 2023

Retail e-commerce dominates the distribution of depilatories

PROSPECTS AND OPPORTUNITIES

Threat to sales of depilatories over the forecast period

Single brand dominance expected to continue

Penetration of retail e-commerce will remain significant

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2018-2023

Table 52 Sales of Depilatories by Category: % Value Growth 2018-2023

Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023

Table 54 NBO Company Shares of Depilatories: % Value 2019-2023

Table 55 LBN Brand Shares of Depilatories: % Value 2020-2023

Table 56 Forecast Sales of Depilatories by Category: Value 2023-2028

Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

Fragrances in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Fragrances led by global super-premium brands

Unisex fragrances drives growth in fragrances

Retail through department stores remains strong compared with other beauty categories

PROSPECTS AND OPPORTUNITIES

Unisex fragrances projected to continue to lead growth

Super-premium brands to seek further domestic penetration in the future

Fragrances faces a substantial change in duty-free regulations

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2018-2023

Table 59 Sales of Fragrances by Category: % Value Growth 2018-2023

Table 60 NBO Company Shares of Fragrances: % Value 2019-2023

Table 61 LBN Brand Shares of Fragrances: % Value 2020-2023

Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023

Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023

Table 64 Forecast Sales of Fragrances by Category: Value 2023-2028

Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

Hair Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Mass brands drive sales and growth in hair care

Little dynamism at the top of the competitive landscape

Salon professional hair care performs well both offline and online

PROSPECTS AND OPPORTUNITIES

Hair care projected to see solid value growth over the forecast period

Dermocosmetics has growth potential in hair care

The top five players will still account for the majority of value share in hair care

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2018-2023

Table 67 Sales of Hair Care by Category: % Value Growth 2018-2023

Table 68 Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Table 69 NBO Company Shares of Hair Care: % Value 2019-2023

Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023

Table 71 LBN Brand Shares of Hair Care: % Value 2020-2023

Table 72 LBN Brand Shares of Colourants: % Value 2020-2023

Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023

Table 74 LBN Brand Shares of Styling Agents: % Value 2020-2023

Table 75 LBN Brand Shares of Premium Hair Care: % Value 2020-2023

Table 76 Forecast Sales of Hair Care by Category: Value 2023-2028

Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028

Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

Men's Grooming in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium segment in men’s deodorants and men’s hair care continues to be negligible

Mass skin care products targeted for general use limit the growth of premium men’s skin care

Hypermarkets holds retail power in men’s shaving, while premium men’s skin care faces decline amidst changing retail landscape

PROSPECTS AND OPPORTUNITIES

Mass men’s skin care set to see the highest growth, with other categories offering notable growth potential

Male consumers expected to become a more important target group in the future

Men’s grooming expected to see more product diversity

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2018-2023

Table 80 Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023

Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023

Table 83 NBO Company Shares of Men’s Grooming: % Value 2019-2023

Table 84 LBN Brand Shares of Men’s Grooming: % Value 2020-2023

Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023

Table 86 Forecast Sales of Men’s Grooming by Category: Value 2023-2028

Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

Oral Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Oral care is slowly evolving to become a more mature category

Power toothbrushes expands due to consumer perceptions

Retail e-commerce captures sales from hypermarkets

PROSPECTS AND OPPORTUNITIES

Unmet potential exists in new categories

Smaller brands set to tap into the market potential

Diversifying the waterless products offered to consumers

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2018-2023

Table 89 Sales of Oral Care by Category: % Value Growth 2018-2023

Table 90 Sales of Toothbrushes by Category: Value 2018-2023

Table 91 Sales of Toothbrushes by Category: % Value Growth 2018-2023

Table 92 Sales of Toothpaste by Type: % Value Breakdown 2019-2023

Table 93 NBO Company Shares of Oral Care: % Value 2019-2023

Table 94 LBN Brand Shares of Oral Care: % Value 2020-2023

Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023

Table 96 LBN Brand Shares of Toothpaste: % Value 2020-2023

Table 97 Forecast Sales of Oral Care by Category: Value 2023-2028

Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028

Table 99 Forecast Sales of Toothbrushes by Category: Value 2023-2028

Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

Skin Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Mass skin care surpasses growth of premium skin care

TV homeshopping tapping into a new customer base in mass skin care

Variety stores remains small, but is an important distribution channel

PROSPECTS AND OPPORTUNITIES

Blurring boundaries and dermocosmetics set to be the two most important trends for the coming years

Mergers and acquisitions activities expected to intensify in skin care

Competition will lead to developments catering to consumers’ specific needs

CATEGORY DATA

Table 101 Sales of Skin Care by Category: Value 2018-2023

Table 102 Sales of Skin Care by Category: % Value Growth 2018-2023

Table 103 NBO Company Shares of Skin Care: % Value 2019-2023

Table 104 LBN Brand Shares of Skin Care: % Value 2020-2023

Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023

Table 106 LBN Brand Shares of Anti-agers: % Value 2020-2023

Table 107 LBN Brand Shares of Firming Body Care: % Value 2020-2023

Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023

Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023

Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028

Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

Sun Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care shows noteworthy growth during 2023

Lack of potential for aftersun and self-tanning products

Adult sun protection grows faster than baby and child-specific sun care

PROSPECTS AND OPPORTUNITIES

Growth in sun care expected to slow down in the forecast period

Moving forward, dermocosmetics expected to impact sun care

Retailers to support growth in sun care through deals and cultivating wide brand offerings

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2018-2023

Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023

Table 114 NBO Company Shares of Sun Care: % Value 2019-2023

Table 115 LBN Brand Shares of Sun Care: % Value 2020-2023

Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023

Table 117 Forecast Sales of Sun Care by Category: Value 2023-2028

Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

Premium Beauty and Personal Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

KakaoTalk Gift facilitates purchases of premium products

Slowdown in growth for premium beauty and personal care in 2023

Brands experience different performances amongst young consumers

PROSPECTS AND OPPORTUNITIES

Super-premium brands set to show significant growth, with the main distribution channels remaining department stores and e-commerce

Fragrances faces a regulation change during 2024

Premium beauty and personal care lacks growth momentum, thus expects to show slow movement

CATEGORY DATA

Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023

Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023

Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023

Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028

Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

Mass Beauty and Personal Care in South Korea

KEY DATA FINDINGS

2023 DEVELOPMENTS

Mass colour cosmetics and general purpose body care witness healthy growth

Olive Young holds massive influence in mass beauty and personal care

The two conglomerates LG Household & Health Care and AmorePacific have a strong presence in mass beauty and personal care

PROSPECTS AND OPPORTUNITIES

Mass brands expected to explore opportunities overseas

Retail e-commerce remains an important channel, but may require different strategies compared with previous years

Dermocosmetics will continue to address skin concerns and prosper

CATEGORY DATA

Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023

Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023

Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023

Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028

Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Beauty and Personal Care

- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
- - Intimate Washes
  - Intimate Wipes
- Liquid Soap
- - - Premium Eye Liner/Pencil
    - Mass Eye Liner/Pencil
  - - Premium Eye Shadow
    - Mass Eye Shadow
  - - Premium Mascara
    - Mass Mascara
  - - Premium Other Lash and Brow Make-Up
    - Mass Other Lash and Brow Make-Up
- - - Premium BB/CC Creams
    - Mass BB/CC Creams
  - - Premium Blusher/Bronzer/Highlighter
    - Mass Blusher/Bronzer/Highlighter
  - - Premium Foundation/Concealer
    - Mass Foundation/Concealer
  - - Premium Powder
    - Mass Powder
  - - Premium Other Facial Make-Up
    - Mass Other Facial Make-Up
- - - Premium Lip Gloss
    - Mass Lip Gloss
  - - Premium Lip Liner/Pencil
    - Mass Lip Liner/Pencil
  - - Premium Lipstick
    - Mass Lipstick
  - - Premium Other Lip Products
    - Mass Other Lip Products
- - - Premium Nail Polish
    - Mass Nail Polish
  - - Premium Nail Treatments/Strengthener
    - Mass Nail Treatments/Strengthener
  - - Premium Polish Remover
    - Mass Polish Remover
  - - Premium Other Nail Products
    - Mass Other Nail Products
- - Premium Colour Cosmetics Sets/Kits
  - Mass Colour Cosmetics Sets/Kits
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
- - Medicated Shampoos
  - Standard Shampoos
- Styling Agents
- - Men's Post-Shave
  - Men's Pre-Shave
  - Men's Razors and Blades
- - - Premium Men's Bath and Shower
    - Mass Men's Bath and Shower
  - - Premium Men's Deodorants
    - Mass Men's Deodorants
  - - Premium Men's Hair Care
    - Mass Men's Hair Care
  - - Premium Men's Skin Care
    - Mass Men's Skin Care
- - Premium Men's Fragrances
  - Mass Men's Fragrances
- Dental Floss
- - Denture Cleansers
  - Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
- - Manual Toothbrushes
  - - - Battery Toothbrush Replacement Heads
      - Battery Toothbrush Units
    - - Electric Toothbrush Replacement Heads
      - Electric Toothbrush Units
- Toothpaste
Oral Care Excl Power Toothbrushes
- - - Premium Firming Body Care
    - Mass Firming Body Care
  - - Premium General Purpose Body Care
    - Mass General Purpose Body Care
- - - Premium Acne Treatments
    - Mass Acne Treatments
  - - Premium Face Masks
    - Mass Face Masks
  - - - Premium Liquid/Cream/Gel/Bar Cleansers
      - Mass Liquid/Cream/Gel/Bar Cleansers
    - - Premium Facial Cleansing Wipes
      - Mass Facial Cleansing Wipes
  - - - Premium Basic Moisturisers
      - Mass Basic Moisturisers
    - - Premium Anti-Agers
      - Mass Anti-Agers
  - - Premium Lip Care
    - Mass Lip Care
  - - Premium Toners
    - Mass Toners
- - Premium Hand Care
  - Mass Hand Care
- - Premium Skin Care Sets/Kits
  - Mass Skin Care Sets/Kits
- - - Premium Aftersun
    - Mass Aftersun
  - - Premium Self-Tanning
    - Mass Self-Tanning
  - - Premium Sun Protection
    - Mass Sun Protection
- Baby and Child-specific Sun Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
- - - Premium Eye Liner/Pencil
    - Premium Eye Shadow
    - Premium Mascara
    - Premium Other Lash and Brow Make-Up
  - - Premium BB/CC Creams
    - Premium Blusher/Bronzer/Highlighter
    - Premium Foundation/Concealer
    - Premium Powder
    - Premium Other Facial Make-Up
  - - Premium Lip Gloss
    - Premium Lip Liner/Pencil
    - Premium Lipstick
    - Premium Other Lip Products
  - - Premium Nail Polish
    - Premium Nail Treatments/Strengthener
    - Premium Polish Remover
    - Premium Other Nail Products
  - Premium Colour Cosmetics Sets/Kits
- Premium Deodorants
- - Premium Men's Fragrances
  - Premium Women's Fragrances
  - Premium Unisex Fragrances
  - Premium Fragrance Sets/Kits
- Premium Hair Care
- - - Premium Firming Body Care
    - Premium General Purpose Body Care
  - - Premium Acne Treatments
    - Premium Face Masks
    - Premium Facial Cleansing Wipes
    - - Premium Basic Moisturisers
      - Premium Anti-Agers
    - Premium Lip Care
    - Premium Liquid/Cream/Gel/Bar Cleansers
    - Premium Toners
  - Premium Hand Care
  - Premium Skin Care Sets/Kits
- - Premium Aftersun
  - Premium Self-Tanning
  - Premium Sun Protection
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
- - Prestige Body Care
  - Prestige Facial Care
  - Prestige Hand Care
  - Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
- Mass Baby and Child-specific Products
- Mass Bath and Shower
- - - Mass Eye Liner/Pencil
    - Mass Eye Shadow
    - Mass Mascara
    - Mass Other Lash and Brow Make-Up
  - - Mass BB/CC Creams
    - Mass Blusher/Bronzer/Highlighter
    - Mass Foundation/Concealer
    - Mass Powder
    - Mass Other Facial Make-Up
  - - Mass Lip Gloss
    - Mass Lip Liner/Pencil
    - Mass Lipstick
    - Mass Other Lip Products
  - - Mass Nail Polish
    - Mass Nail Treatments/Strengthener
    - Mass Polish Remover
    - Mass Other Nail Products
  - Mass Colour Cosmetics Sets/Kits
- Mass Deodorants
- - Mass Men's Fragrances
  - Mass Women's Fragrances
  - Mass Unisex Fragrances
  - Mass Fragrance Sets/Kits
- Mass Hair Care
- - - Mass Firming Body Care
    - Mass General Purpose Body Care
  - - Mass Acne Treatments
    - Mass Face Masks
    - Mass Facial Cleansing Wipes
    - - Mass Basic Moisturisers
      - Mass Anti-Agers
    - Mass Lip Care
    - Mass Liquid/Cream/Gel/Bar Cleansers
    - Mass Toners
  - Mass Hand Care
  - Mass Skin Care Sets/Kits
- - Mass Aftersun
  - Mass Self-Tanning
  - Mass Sun Protection
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
- - Dermocosmetics Body Care
  - Dermocosmetics Facial Care
  - Dermocosmetics Hand Care
  - Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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Beauty and Personal Care in South Korea

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

Overview:

The Beauty and Personal Care in South Korea report includes:

This report answers:

Beauty and Personal Care in South Korea

Beauty and personal care in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for beauty and personal care?

DISCLAIMER

Baby and Child-Specific Products in South Korea

KEY DATA FINDINGS

Despite the low birth rate, baby and child-specific products continues to grow

Diversification of categories contributes to growth

Baby wipes dominates baby and child-specific products

Low birth rate will impact sales in the forecast period

Local brands likely to dominate in the future

Dermocosmetics set to rise, taking sales from baby and child-specific products

Bath and Shower in South Korea

KEY DATA FINDINGS

Bath and shower records healthy growth in 2023

Wellness trend finds its way into bath and shower

Product innovation disrupts the category and drives healthy growth

Liquid soap expected to chart its own course

Competitive landscape facing dynamic changes in the future

Olive Young set to become a more important retailer in bath and shower in terms of innovation

Colour Cosmetics in South Korea

KEY DATA FINDINGS

Competition severe in colour cosmetics but it sees robust growth

Gifting boosts demand for colour cosmetics

AmorePacific leads colour cosmetics in 2023

Colour cosmetics projected to see a solid value CAGR

Blurring of boundaries intensifies in colour cosmetics

Both premium and mass brands will contribute to growth

Deodorants in South Korea

KEY DATA FINDINGS

Deodorant sprays leads the category with high single-digit growth in 2023

Retail e-commerce is the dominant distribution channel for deodorants

Nivea Deodorant leads deodorants, while Duft & Doft sees sharp growth

Deodorant sprays set to see the strongest growth in the forecast years

Further penetration of retail e-commerce expected

Deodorant sprays has a chance to attract consumers away from fragrances

Depilatories in South Korea

KEY DATA FINDINGS

Depilatories maintains growth for five consecutive years

LG Household & Health Care dominates depilatories in 2023

Retail e-commerce dominates the distribution of depilatories

Threat to sales of depilatories over the forecast period

Single brand dominance expected to continue

Penetration of retail e-commerce will remain significant

Fragrances in South Korea

KEY DATA FINDINGS

Fragrances led by global super-premium brands

Unisex fragrances drives growth in fragrances

Retail through department stores remains strong compared with other beauty categories

Unisex fragrances projected to continue to lead growth

Super-premium brands to seek further domestic penetration in the future

Fragrances faces a substantial change in duty-free regulations

Hair Care in South Korea

KEY DATA FINDINGS

Mass brands drive sales and growth in hair care

Little dynamism at the top of the competitive landscape

Salon professional hair care performs well both offline and online

Hair care projected to see solid value growth over the forecast period

Dermocosmetics has growth potential in hair care

The top five players will still account for the majority of value share in hair care

Men's Grooming in South Korea

KEY DATA FINDINGS

Premium segment in men’s deodorants and men’s hair care continues to be negligible

Mass skin care products targeted for general use limit the growth of premium men’s skin care

Hypermarkets holds retail power in men’s shaving, while premium men’s skin care faces decline amidst changing retail landscape

Mass men’s skin care set to see the highest growth, with other categories offering notable growth potential