Beauty and Personal Care in Peru
Beauty and personal care in 2024: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Baby and Child-Specific Products in Peru
Baby and child-specific products grow as baby wipes benefit from versatility
Kimberly-Clark del Perú SA leads, while Johnson & Johnson del Perú SA stands out
Small local grocers continue to lead sales, but lose share as pharmacies gain ground
Growth is set to benefit from the high dynamism of baby wipes
Players are set to address the lower birth rate with strategies that increase penetration
Dermocosmetic brands are set to gain ground in baby and child-specific skin care
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Peru
Bath and shower grows moderately due to economic restrictions and lower demand during cold weather
Colgate-Palmolive Perú SA maintains its leadership while being the most dynamic player
Small local grocers continue to lead, while pharmacies and direct selling gain importance
Growth is set to be driven by a stronger economy and warmer weather
Peruvians will return to pre-pandemic hygiene habits reducing the use of hand sanitisers
Product innovation is set to focus on natural ingredients and sustainable attributes
Table 22 Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 25 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 26 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 28 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Peru
Lip products drive both growth and sales, surpassing sales of eye make-up products
Cetco SA continues to lead, however, share declines as Dermod’s SAC improves its position
Direct selling maintains its leadership thanks to the strong activity of its players
The improved economy and increasing availability are expected to support ongoing growth
Direct selling brands are set to launch physical stores and online shops
Local and niche brands will continue to expand across the forecast period
Table 31 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 36 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 37 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 38 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Deodorants in Peru
Low retail value growth as economic conditions challenge sales during 2024
Unilever Andina Perú SA leads deodorants, while Procter & Gamble Perú SRL improves its share
Small local grocers continue to lead, however, ground is lost to modern retailers
Growth is set to be driven by deodorant pumps and sticks, which offer ease of application
Affordable sachet formats are expected to drive growth for deodorant creams
Innovations are set to focus on a dermocosmetics, offering skin care benefits to consumers
Table 42 Sales of Deodorants by Category: Value 2019-2024
Table 43 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Deodorants: % Value 2020-2024
Table 46 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 48 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Peru
Modest growth due colder weather and the poor economic performance
Procter & Gamble Perú SRL consolidates its leadership, while Schick & Energizer Perú SA increases its share
Small local grocers lead while beauty specialists record an uplift in share
Warmer weather conditions and improvements in the economy are set to drive growth in depilatories
Innovations in women's razors and blades will focus on delicate skin and intimate areas
New retail opportunities could contribute to ongoing growth of depilatories
Table 51 Sales of Depilatories by Category: Value 2019-2024
Table 52 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 54 NBO Company Shares of Depilatories: % Value 2020-2024
Table 55 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 56 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Peru
Significant growth for fragrances as high-end brands drive sales during 2024
Cetco SA retains its lead with a significant presence in mass fragrances
Direct selling leads sales while pharmacies improve share by expanding its selections
The improved economic landscape is set to support growth for premium men's fragrances
Arabic fragrances will continue to enter Peru, responding to increased demand
The premium niche segment is set to expand, offering high-end fragrance brands
Table 58 Sales of Fragrances by Category: Value 2019-2024
Table 59 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 60 NBO Company Shares of Fragrances: % Value 2020-2024
Table 61 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 64 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Peru
Hair care grows in 2024, as styling agents focus on innovations to drive sales
Procter & Gamble Perú SRL maintains the leader, while L'Oréal Perú SA has a strong year with Elvive
Small local grocers continue leading due to proximity and sale of small formats
Strong growth is set to be driven by warmer weather and ongoing product launches
Amarás is set to increase its share, offering a diverse range, competitive prices and strong distribution
Innovations are expected to focus on specialist ingredient and vegan options
Table 66 Sales of Hair Care by Category: Value 2019-2024
Table 67 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 69 NBO Company Shares of Hair Care: % Value 2020-2024
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 71 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 72 LBN Brand Shares of Colourants: % Value 2021-2024
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 74 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 76 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Peru
A growing interest in products specifically formulated for men supports strong growth
Cetco SA continues to lead thanks to its strong focus on fragrances for men
Direct selling continues to lead the men's grooming, driven by strong players
The growing availability of men’s grooming products will support strong growth across the forecast period
Father's Day and online campaigns are opportunities to boost sales of men’s grooming products
Innovations in men's facial care products are set to rise, boosting growth
Table 79 Sales of Men’s Grooming by Category: Value 2019-2024
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 83 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Peru
Oral care benefits from being an essential item, while tooth whiteners drive interest
Colgate-Palmolive Perú SA continues to lead due to the strength of Colgate and Kolynos
Small local grocers is the dominant channel, thanks to proximity, and personal services
The improved penetration of lesser-used products is expected to drive value growth
Promoting preventive oral health care will support growth across the forecast period
A growing trend towards teeth whitening will drive the use of whitening toothpastes and tooth whiteners
Table 88 Sales of Oral Care by Category: Value 2019-2024
Table 89 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 90 Sales of Toothbrushes by Category: Value 2019-2024
Table 91 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 93 NBO Company Shares of Oral Care: % Value 2020-2024
Table 94 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 96 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 97 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 99 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Peru
Skin care grows as health and wellness trends support sales of key products
Beiersdorf SAC leads skin care thanks to significant momentum from Nivea and Eucerin
Direct selling leads sales, offering specialised and innovative products in skin care
Significant growth is expected to continue, driven by anti-ageing skin care products
The opening of specialised stores selling skin care products will support ongoing growth
Comprehensive facial treatments are expected to rise, supporting overall growth in skin care
Table 101 Sales of Skin Care by Category: Value 2019-2024
Table 102 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 103 NBO Company Shares of Skin Care: % Value 2020-2024
Table 104 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 106 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 107 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Peru
Sun care records the strongest growth as daily use of the product increases
Unique SA maintains its leadership, while Beiersdorf SAC boosts its share
Direct selling continues to lead, while pharmacies improve share by offering expert guidance
Significant growth is set to be driven by rising awareness, warmer weather, and the improved economy
Sun care will continue to be driven by dermatologists and point-of-sale specialists
Sun care innovations are expected to focus on stronger skin protection and cross-category benefits
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 NBO Company Shares of Sun Care: % Value 2020-2024
Table 115 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 117 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Peru
Rising demand and strong promotions from premium brands drives sales in 2024
L'Oréal Perú SA maintains its leadership thanks to its prestigious and well-established brands
Consumers value global premium brands and seek out new, high-end and exclusive products
Significant growth is anticipated, supported by innovation and technological advancements
The opening of physical stores offering premium goods is set to drive sales
Innovations are set to be strong within fragrances and dermocosmetic treatments
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Peru
Economic difficulties and colder weather challenge sales in 2024
Cetco SA retains its lead thanks to strong sales through the direct selling channel
Consumers seek products with appealing benefit-cost ratios, in addition to dermocosmetic innovations
Growth is set to be bolstered by the improved economy and demand for specialised solutions
Specialised stores are expected to widen availability and support sales growth
Innovations are set to focus on skin care, offering anti-ageing and targeted solutions
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029