In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the fastest-growing economy in the region.
In 2023, beauty and personal care in Oman is facing challenges and opportunities influenced by several factors. Inflation played a significant role, affecting most sectors and resulting in increased prices for beauty and personal care products due to rising raw materials and production costs.
There is a significant contrast between the beauty and personal care regimens of men and women in Oman. Barbers have an extensive presence in the country, and male grooming is often conducted in public.
In 2022, the Oman Vision 2040 was launched, which outlined plans for economic diversification away from oil. This will have an impact on retail and tourism, and hence, indirectly retail driven by tourists.
Despite investment in the road, port and air transport infrastructure, Oman’s transport infrastructure remained underdeveloped at the end of the review period. The development of retailing and distribution in rural areas continues to be constrained by poor roads, though limited ranges of basic products are available to rural consumers.
Looking ahead to the forecast period, several trends are expected to shape the beauty and personal care industry in Oman. Firstly, there will be a heightened attraction and demand for sustainable products, alongside a preference for natural organic ingredients.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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