In 2023, Qatar is witnessing a surge in beauty and personal care, driven by a burgeoning interest in various grooming products and services. With a flourishing salon and spa industry offering an extensive range of treatments, Qatar's affluent population, renowned for their emphasis on appearance and grooming, continues to invest significantly in beauty and personal care products and treatments.
In 2023, Qatar's beauty and personal care industry adhere to stringent regulations ensuring product quality and safety. Businesses must exhibit cultural sensitivity, catering to the preferences and needs of the local populace, particularly in Qatar's hot, dry climate.
The growing presence and influence of social media is starting to have a big impact on beauty trends and consumption habits in Qatar. This has included the emergence of trends such as so-called skin care protein, while many consumers have adopted more complex hair and beauty regimes to achieve their desired look.
There are many foreign families in Qatar who will have to leave after the end of the World Cup with employment opportunities drying up. Furthermore, some of those who remain in employment could see further pressure on wages, all of which must be taken into account.
Virtual marketing and sales have created a vast array of new opportunities, with this helping to drive uptake of e-commerce. However, these developments have also served to heighten the isolation that brands experience because consumers are not physically welcomed through the door and they do not get the opportunity to see, touch, smell and experience the products or beauty services in the flesh.
Over the forecast period, there will be a notable trend among consumers in Qatar towards seeking affordable yet effective beauty and personal care products. Concerns persist regarding the relatively high prices of skin care, shampoo, and baby care items in the market.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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