Beauty and personal care volume sales stagnated in Bangladesh in 2023, while sales rose strongly in current value terms. This situation resulted from a marked rise in prices and challenging economic conditions, which led to consumers reducing the frequency of their purchases and focusing on essential items.
Prices increased from 20% to 70% across different beauty and personal care products, with imported products being most severely affected due to the dollar crisis and increased freight costs. These increases, along with the wider rise in the cost of living, impacted sales performance and demand.
Over the course of the review period, a considerable shift was seen in consumer attitudes towards personal grooming and beauty concepts in Bangladesh. This shift was fuelled mainly by the growing celebrity culture and rising impact of social media.
Traditional social norms and practices have been changing in Bangladesh and younger generations are moving away from traditional norms and culture and adopting more modern lifestyles. Social perceptions are changing and most people are using beauty and personal care products.
Inadequate infrastructure limits the geographic reach of beauty and personal care manufacturers and chained retailers in Bangladesh. Many roads in rural regions of the country are not asphalted and thus they are often of poor quality.
Over the forecast period, despite the rise in prices, demand will increase steadily. Demand for beauty products is expected to rise in the coming years as women become more aware of their appearance.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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