Sales of beauty and personal care in Jordan benefited in 2023 from ongoing population growth, with the consumer base continuing to expand. There was a growing preference for local brands, with these offering more affordable options, and this also linked to some consumers boycotting international brands.
Beauty and personal care in Jordan continued to benefit from population growth in 2023. However, the year saw some consumers opting to boycott international brands in 2023, consequently driving a shift towards locally produced alternatives.
In Jordan, beauty regimes tend to vary widely, according to income level and social status. Mid- to high-income women in particular are increasingly focused on maintaining a youthful and attractive appearance, often having fairly complex beauty regimes and being attracted by solution-focused products.
In 2023, Jordan's economy exhibited growth, with GDP expanding by 3% in the second quarter. Concurrently, unemployment rates continued to decline, with the latest data in Q3 2023 registering at 22%.
Recent decades have seen Jordan invest significant sums in the development of its transportation infrastructure. As a result, the country has an 8,000sq km network of paved roads and a comprehensive and fully functioning railway system, which is used mainly for transporting raw materials to the southern Port of Aqaba.
Over the forecast period, beauty and personal care in Jordan is poised for continued growth, primarily fuelled by the expanding population. With approximately half of Jordan's population under the age of 30, there exists a significant demographic segment with increasing purchasing power and a penchant for beauty and personal care products.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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