As beauty and personal care in Cambodia expands, the new government aims to guarantee safety, quality and labelling standards. Regulatory standards that protect consumers and offer transparency are underway.
Beauty and personal care in Cambodia continued to see strong overall retail volume and current value in 2023, making it one of the fastest-growing industries. Healthy retail volume and value (constant 2023 prices) growth is projected over the forecast period.
As the country emerges out of the Coronavirus (COVID-19) crisis, Cambodia's economy is rebounding, resulting in improved disposable incomes and an expanding middle-class demographic. Consequently, there has been an upsurge in consumer expenditure on beauty and personal care items.
Urbanisation has emerged as a key trend in Cambodia, characterised by a substantial increase in the urban population. The country has experienced a notable shift in population distribution as more individuals migrating from rural areas to cities.
Cambodia has made notable progress in the development of logistics and infrastructure. The government has acknowledged the significance of well-functioning transportation systems and strong infrastructure in driving economic growth and facilitating international trade.
It is expected that Cambodian consumers' increasing emphasis on self-care and grooming will contribute to continuous development and growth in beauty and personal care. With Cambodia's economy experiencing expansion, propelled by urbanisation, improvements to infrastructure, increased disposable incomes and the growth of the middle class, there is a strong likelihood of a surge in demand for beauty and personal care products.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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