Beauty and Personal Care in Laos
Beauty and personal care in 2024: The big picture
What next for beauty and personal care ?
Chart 1 Beauty and Personal Care: Beauty Specialist
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Baby and child-specific products benefits from growing demand for specialised products
Osotspa Co Ltd maintains its outright lead thanks to the strength of its Babi Mild brand while Lion Corp experiences the strongest growth
Despite strong growth of modern grocery retailers, small local grocers remains the leading channel for baby and child-specific products
Prospects and Opportunities
Sales of baby and child-specific products on the rise thanks to the growing trend towards natural and organic products
Ongoing price sensitivity among some consumer groups creates a strong focus on affordable mid-range products
Innovations in baby and child-specific skin care focus on easing irritation, while multi-purpose products gain traction in baby and child-specific toiletries
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Bath and shower remains mainly populated by brands that provide affordability
Unilever maintains its lead in bath and shower thanks to the longstanding presence of its Lux and Dove brands
Small local grocers remains the leading channel for bath and shower, while supermarkets continues to gain momentum
Prospects and Opportunities
Steady forecast period sales of bath and shower due to the ongoing preference for bar soap and growing popularity of body wash/shower gel
Growing popularity of multifunctional products with increasingly sophisticated benefits drives sales
Growing interest in refillable packaging, multifunctional products and an increase in digitial marketing promote sales over the forecast period
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Deodorants sales benefit from the tropical climate, increased awareness of the importance of hygiene and growing demand for more sophisticated deodorants
Unilever retains the lead in deodorants and is particularly dynamic thanks to its focus on safe, effective and long lasting protection
Deodorants enjoys wide availability across channels in Laos with small local grocers remaining the most important
Prospects and Opportunities
Growing popularity of deodorants in line with rising awareness of the importance of hyigene and increasing offer of more preimum products
Growing importance of sachet packaging as consumers seek to make savings alongside convenience
Marketing and advertising continues to be heavily influence by Thai media
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Growth of hair care thanks to the ongoing popularity of shampoo for regular use while growing consumer sophistication boosts emerging categories
Procter & Gamble retains the lead thanks to the global renown of its brands and their appeal to price-sensitive consumers
Small local grocers retains the lead in the distribution of hair care, followed by supermarkets and beauty specialists
Prospects and Opportunities
Hair care sales grow as shampoo is considered a necessity while growing increasing consumer sophistication boosts the popularity of some premium products
Increasing consumer sophistication leads to the growing popularity of hair care products
Innovations in premium hair care focus on ingredients, multifunctionality and personalisation
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Growing sales of depilatories as consumers embrace their convenience and affordability
Reckitt Benckiser retains its outright lead thanks to its trusted reputation, while Procter & Gamble benefits from its focus on skin sensitivity
Small local grocers retains the outright lead in depilatories followed by supermarkets
Prospects and Opportunities
Growing interest in personal appearance and demand for convenience and cost-effective products drive sales of depilatories over the forecast period
Consumers increasingly embrace natural and organic products
Depilatories benefits from the increasing importance of retail e-commerce over the forecast period
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Sales of oral care on the rise as consumers become increasingly aware of the importance of good oral hygiene and aspire to have whiter teeth
Colgate-Palmolive retains its lead thanks to the renown of its brand and longterm presence in the country
Oral care benefits from wide distibution via small local grocers and supermarkets
Prospects and Opportunities
Steady forecast period growth for oral care thanks to growing consumer awareness and wider accessiblity to brands
The expansion of modern grocery retailers in the country, especially supermarkets, boosts retail e-commerce as these players increasingly develop retail e-commerce platforms
New launches characterise oral care over the forecast period driving product diversity
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Men’s grooming grows in popularity as interest in this category extends beyond men’s shaving
Procter & Gamble retains the outright lead with its Gillette brand
Small local grocers retains the outright lead in men’s grooming followed by supermarkets, health and beauty specialists and direct selling
Prospects and Opportunities
Growing trend in men’s grooming products due to consumer trends and improving disposable incomes
Men increasingly value products with natural ingredients and organic formulations
Growing product availability and advertising boost consumer knoweldge of and access to men’s grooming products, especially online
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Sales of colour cosmetics benefit from Thai and Korean beauty trends while lip products and facial make-up are the most popular categories
Mistine retains the lead but faces intensifying competition
Colour cosmetics benefits from widespread distribution led by small local grocers and supermarkets
Prospects and Opportunities
Drive for affordable and multifunctional products and natural looking colour cosmetics drives the forecast period performance
Colour cosmetics is influenced by global and Thai trends including the minimalistic make-up look
Innovation focuses on personalisation, hybrid and multiuse as well as lightweight formulas
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Growing popularity of fragrances boosted by decants and smaller packaging
Unilever maintains its strong lead thanks to the popularity of its Axe brand
Fragrances are distributed among a variety of channels the most important of which are department stores, small local grocers and beauty specialists
Prospects and Opportunities
Forecast period sales influenced by growth in retail e-commerce and smaller packaging
Growing demand for luxury fragrances among young generations as these products convey status and epitomise personal style
Affordable pricing strategies remain important to a price-senstive consumer base
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Sales grow in 2024 as industry players respond to growing consumer demand for more sophisticated products
Unilever retains the lead in skin care, present with its Pond’s and Vaseline brands
Small local grocers, beauty specialists and department stores are the leading channels for skin care
Prospects and Opportunities
Skin care sales rise over the forecast period as demand grows for functional, science-based skin care
Growing influence of Thai, Korean and Japanese brands thanks to the further development of retail e-commerce
Ongoing drive towards multifunctionality in skin care products and broader marketing and distribution benefit sales over the forecast period
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sales of sun care rise in 2024 as consumers become more aware of the dangers of exposure to the sun
Beiersdorf maintains its lead in sun care thanks to the strength of its Nivea brand
Sun care remains mainly distributed by supermarkets and health and beauty specialists
Prospects and Opportunities
Growth for sun care sales over the forecast period as consumers increasingly demand affordable and effective products
Growing trend of “skinification” increasingly seen in sun care over the forecast period, creating demand for more sophisticated products with multifunctionality
Natural ingredients, clean and natural formulations as well as sun care kits grow in popularity over the forecast period
Table 77 Sales of Sun Care by Category: Value 2019-2024
Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029