In 2023, Kuwait's beauty and personal care sector is flourishing amidst global economic unpredictability, upheld by the nation's stable low inflation rate. With robust demand driven by population growth and economic expansion, opportunities abound for both local and international players.
In 2023, Kuwait's beauty and personal care industry is thriving despite global economic uncertainty, buoyed by stable low inflation. With growing demand from an expanding population and economy, opportunities abound for local and foreign businesses.
Most families purchase nappies/diapers/pants for their babies, with modern packaged baby and child-specific products also increasing in popularity. Aside from Bedouin women, who typically only wear make-up for special occasions such as weddings, most women in Kuwait wear colour cosmetics on a daily basis, while also often dying their hair.
In 2023, Kuwait's affluent community gravitates towards high-end products and lavish experiences, investing generously in elaborate beauty routines and professional services. Kuwait's population spans four main income categories, with varying spending habits influenced by socioeconomic status.
In 2023, Kuwait boasts a thriving retail sector, with shopping as a beloved pastime. Despite the ongoing construction of retail centres, traffic congestion remains a challenge in densely populated areas like Kuwait City.
Over the forecast period, Kuwait's GDP is projected to rebound, with a 4% growth in 2024 following a slight decrease in 2023. As inflation declines, consumers, particularly the affluent, may have increased purchasing power, likely leading to higher spending on cosmetics and personal hygiene items.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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