In 2023, the Mexican government made a significant effort to reduce smoking prevalence through the publishing of a decree prohibiting the display and consumption of cigarettes in public places. This new regulation expanded the 100% smoke-free and emissions-free spaces in any workplace, collective gathering spaces such as plazas, parks, beaches, and stadiums, as well as public transportation and schools at all educational levels, including universities.
Illicit trade in cigarettes is expected to strengthen with a change of government due in 2024. The reason, according to trade interviews, is the pressure from organised crime.
Despite legislation changes, which prohibit the commercialisation and distribution of alternative devices, such as e-vapour products in the country, discussions between players and the local government are expected to resume over the forecast period in an effort to reverse the decision. This is because many cigarette smokers are already using these devices, which are still easy to obtain in the market both in-person and online, and their popularity is increasing among young adults.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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