Volume sales of cigarettes in the US are set to continue to decline significantly throughout the forecast period. Harm reduction and anti-cigarette initiatives are expected to be the main factors in decline, as well as consumer knowledge of the negative health impacts.
The proposal of a ban on menthol cigarettes has been circulating for a couple of years. Although it is unlikely to happen during 2024 or in the first year of the new presidential term, it is likely to happen at some point in the forecast period.
As seen in the review period, price pressures are expected to continue well into the forecast period. Supply chain issues will continue to test the resilience of the category, as local production of tobacco leaves tries to find its way into international markets.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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