The shift from cigarettes to heated tobacco products will intensify further over the forecast period, too the ongoing detriment of cigarettes. Key tobacco players will maintain and develop their strategies to invest in and grow their revenues from heated tobacco products over cigarettes, with an aim for a smoke-free future.
Most consumers of high-priced cigarettes will shift to heated tobacco products which will continue to gain rapid ground and are increasingly considered as part of a presentable social image. Meanwhile, consumers who will keep smoking cigarettes will be mainly those who opt for mid-priced or economy cigarettes, and who find heated tobacco is not as affordable.
With the development of e-commerce in Saudi Arabia, it is likely that companies will consider selling cigarettes via authorised online platforms, as is currently the case with e-vapour products - companies such as British American Tobacco and Philip Morris International are utilising the channel to sell their new generation devices with the option of home delivery.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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