The market for cigarettes in Thailand is expected to see a further decline in both volume and constant value (2023 prices) terms over the forecast period. Sales will be impacted by recent tax increases targeting both high- and low-end cigarettes, with major tobacco organisations such as the TOAT, Philip Morris International, and Japan Tobacco International raising their selling prices to offset the increased costs.
Another significant factor that is likely to influence the future performance of cigarettes in Thailand is consumer receptiveness to the government’s efforts to promote a smoke-free society. The COVID-19 pandemic helped the government to raise awareness of the health risks associated with smoking, and this will continue to dampen demand.
On a brighter note for the industry, the recovery of the tourism industry is likely to support demand cigarettes in Thailand, and especially for the local brands of TAOT, as tourists are always keen to try local cigarette brands. Moreover, despite the new excise tax's impact on the market, companies are expected to introduce new products that will enable them to reposition their offerings and provide more substantial profit margins.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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